Business Analyst, Social

**Summary**:
The Business Analyst for the Tagging and Social Media Management team will serve as a vital operational member dedicated to achieving excellence in campaign tagging and social media account management. This role requires ensuring that business processes and deliverables comply with established Service Level Agreements and on time delivery.

**About the Role**:
**#LI-Hybrid**
**Location: Mexico City**

The **Business Analyst for the Tagging and Social Media Management** team will serve as a vital operational member dedicated to achieving excellence in campaign tagging and social media account management. This role requires ensuring that business processes and deliverables comply with established Service Level Agreements and on time delivery.

**Key Responsibilities**:

- Requirements Collection and Documentation - Gather and meticulously document all business and technical requirements to ensure alignment with project objectives and stakeholder needs.
- Ability to generate UTM Tracking codes for different types of marketing channels, to get detailed metrics about the visitors from tracking platforms like Google Analytics etc.
- Ensure that all processes and deliverables adhere to established Service Level Agreements (SLAs), maintaining high standards of operational excellence.
- Utilize strong analytical capabilities to manage Agencies on Record (AoR) and Vendors on their requirements
- Demonstrate strong collaboration skills by working effectively with AoR partners and key stakeholders, fostering positive relationships and seamless communication.
- Employ effective negotiation techniques to resolve conflicts, secure favorable terms, and drive mutually beneficial outcomes with partners and stakeholders.
- Possess a deep understanding of marketing processes to effectively support campaign tagging and social media management initiatives.
- Exhibit proficiency in English (both written and verbal) to facilitate clear and effective communication across diverse teams and regions.
- Adapt to and efficiently work within both US and India operational environments, managing cross-cultural dynamics and remote collaboration.
- Identify opportunities for process enhancements and propose actionable improvements to increase efficiency and effectiveness within team.
- Leverage strong technical knowledge in the Martech space to support and optimize tools, platforms, and technologies used in social media management and campaign tagging.
- Build & maintain relationships with agency partners, collaborate with internal teams (e.g. Product, Brand teams) to enhance operational efficiency
- Provide support and training to cross-functional teams on campaign setup tools and processes.

**Essential Requirements**:

- Advanced English, level C1-C2
- Excellent analytical, problem-solving, negotiation and interpersonal skills.
- Proficiency in MS Office and tagging tools (e.g., Claravine).
- Proven ability to understand the marketing execution landscape with detail understanding of marketing deliverables
- Excellent cross-functional skills with the ability to work and lead a cross-functional team.
- Excellent presentation, interpersonal, verbal and written communication skills with aptitude in fostering long-term relationships
- Past work reflects a track record of operational excellence including operational metrics and accountability
- Familiarity with and adaptability to new-generation technologies and trends (Gen AI and Agentic AI) is an added advantage
- Bachelor’s degree in business administration or in Computer engineering or other related field
- Certifications: Social Media Management (Preferably Meta or on any social media channels) is a plus; Marketing Campaign tracking Certifications is a plus

**Commitment to Inclusion**

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Division

US

Business Unit

Universal Hierarchy Node

Location

Mexico

Site

INSURGENTES

Company / Legal Entity

MX06 (FCRS = MX006) Novartis Farmacéutica S.A. de C.V.

Functional Area

Marketing

Job Type

Full time

Employment Type

Regular

Shift Work

No

**Ajustes de accesibilidad**: