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Market & Customer Insights
hace 2 semanas
**Market & Customer Insights**
**YOUR TASKS AND RESPONSIBILITIES**
- Conduct in-depth market analysis at the unit/squad level, focusing on top crops and competitive behavior.
- Assess market trends and sales performance to develop unit
- specific strategies.
- Analyze the unit’s three-year growth plan and provide recommendations.
- Evaluate farmers’ economic performance per crop, identifying profitability drivers.
- Identify sales opportunities and develop mitigation plans for potential challenges.
**Product Launch & Campaign Support**:
- Collaborate with internal missions to develop new product launch plans.
- Support the design of promotions aligned with sales and pricing strategies, ensuring a positive impact on EBIT.
- Coordinate demo plot plans for new product launches with squads.
**Cross-functional Support & Collaboration**:
- Provide insights and data to multi-area teams, including Pricing, Customer Experience, and Crop Protection Missions.
- Work closely with Squad 3 (Bajío, Ciénega, Occidente, Tamaulipas) to align strategies.
- Gather and consolidate market intelligence, including price trends, competitor actions, and market drivers.
- Deliver periodic updates on crop potential based on grower economics and squad feedback.
- Support key distributor discussions on campaigns, discounts, and sales opportunities.
**Market & Business Insights**:
- Monitor and communicate market trends, including crop planting areas, competitor actions, and pricing fluctuations.
- Analyze maize cultivation trends related to climate and water reservoir conditions, collaborating with squads on action plans.
- Collect squad feedback to refine campaign strategies, discounts, and emergent business plans.
- Support task forces designed by internal missions (e.g., pest outbreak response, technical information gathering).
- Contribute to the PTV (Territorial Value Proposition) development for the Noreste and Media Altura regions.
**Execution & Event Participation**:
- Support key events and sales closures for new product positioning.
- Participate in product launch events as a speaker or content contributor (e.g., profitability messaging for maize, DK Tips on pest management).
- Assist in the design and execution of Bayer’s Impulso Program (e.g., double-point reward programs, regional implementation plans.
**WHO YOU ARE**
- Bachelor’s degree in Agronomy, Agricultural Economics, Business Administration, Marketing, or a related field. Master’s degree in Agribusiness or Market Analysis is a plus.
- At least of 5 years of experience in market analysis, agribusiness, or a related field.
- English proficiency desired.
- Experience working with farmers, agricultural products, and market intelligence.
- Proven track record in data-driven decision-making and strategy development.
- Strong analytical and data interpretation skills.
- Ability to translate market insights into actionable business strategies.
- Excellent communication and stakeholder management skills.
- Proficiency in data visualization and market analysis tools.
- Ability to work cross-functionally and collaborate with multiple teams.
- Strong problem-solving skills and attention to detail.
**Location**:Tamaulipas, Jalisco
**Application Period**:
- 02/25/2025 - 03/10/2025
**Reference Code**:
- 839909
**Division**:
- Crop Science
**Location**:
- Mexico : Ciudad de México : Ciudad de México
**Functional Area**:
- Biotechnology R&D
**Work Time**:
- Full Time
**Employment Type**:
- Regular
**Contact Us**
**Address**
**Telephone**
**E-Mail**
- Miguel de Cervantes Saavedra Num 259
Col. Ampliación Granada CP 11520
(+5255) 57283000 ext 2200
