Digital and Social Media Specialist

**Digital and Social Media Specialist**

**Location**: Based in Tapachula/ Chiapas

**Placement**: 16 hours a week, freelance contractor

**Reports to**: Mision Mexico Foundation Director

**Our Mission and Focuses**

The Misión México Foundation aims to break cycles of poverty, abuse and inequality;
providing opportunities for every child and youth that we care for to succeed. Through
long-term solutions like education, practical and emotional care and community
development, we provide tools and opportunities for children and youth to advance in every
aspect of their lives, becoming the best that they can be. Our core focuses are; education;
safe homes with a family environment; health and wellbeing support; community
development, personal development and life skills.

**Role Context**

The Digital and Social Media Specialist will collaborate closely with the Mision Mexico
Foundation Director, Community Promoter, and other team members to:

- Manage and enhance the Foundation’s online presence while designing visually

engaging digital content to increase global reach.
- Develop, execute, and refine the Foundation’s digital content strategy.
- Ensure that the Foundation’s brand message is consistently communicated across all

platforms.

**Duties and Responsibilities**
- 1. **Social Media Strategy and Execution**:

- Oversee and maintain Mision Mexico Foundation’s social media channels.
- Design and share compelling digital content that engages followers and

attracts new supporters.
- Develop and implement a social media strategy in collaboration with program

leaders and the foundation team.
- Monitor and analyse social media performance metrics, using data insights to

refine strategies.
- 2. **Content Creation and Digital Assets**:

- Create and manage multimedia content, including photography, video, and
- graphics, ensuring proper approval and documentation for future use.
- Design all promotional, online, and published materials, including
- presentations and reports, that adhere to branding guidelines.
- Support campaigns by designing visual assets to raise awareness and increase

funding.
3. **Website and Digital Presence**:

- Assist with updates and enhancements to the Foundation’s website, ensuring

it remains current, functional, and aligned with branding.
- Research and implement new tools and platforms to improve the

Foundation’s digital footprint.
- 4. **Campaign Support and Collaboration**:

- Work collaboratively on campaigns to amplify the Foundation’s impact and
- visibility.
- Assist in special projects as agreed upon with the Mision Mexico Foundation
- Director.
- Ensure all digital communications reflect the Foundation’s values and voice.
- 5. **Role Modeling and Confidentiality**:

- Act as a positive role model to the children and young adults of the
- Foundation.
- Maintain confidentiality and uphold the safety and dignity of all beneficiaries.

**Essential Criteria**
- Valid Criminal Records Check prior to employment. Staff must report any criminal

charges or court appearances during employment.
- Fluency in both English and Spanish, with strong written and oral communication

skills.
- Strong organisational and time management skills.
- Proven experience in digital design and graphic design, with a strong portfolio of
- work.
- Proficiency in website management (Wix or similar platforms).
- Self-motivated with the ability to work independently.
- Experience in managing social media channels and communication.

**Desirable Criteria**
- Experience working with charitable or humanitarian organizations, especially with

children or youth from trauma or disadvantaged backgrounds.
- Knowledge of SEO and digital marketing strategies.
- Proficiency with advanced analytics tools (e.g., Google Analytics, Hootsuite Insights).
- Coding experience to support website enhancements and technical tasks.
- Experience in assisting with fundraising and increasing income for organisations.

**Additional**

On engagement of the role there will be a 6-week probationary period at which time the
Mision Mexico Foundation Director and successful applicant will review the position.

Working hours will be negotiated with the Mision Mexico Foundation Director. This job
description is not exhaustive, and is provided to assist the post holder to know what her/his
duties are. It may be amended from time to time, without change to the levels of
responsibility and in discussion with the post holder.

1. A cover letter addressing the selection criteria and your suitability for the position
based on the skill, knowledge and ability requirements outlined in the job description
(maximum 2 pages);
2. A current CV and/or portfolio
3. Copies of any relevant qualifications