Sales & Srm Business Analyst

Huixquilucan, Mexico
- Strategic Revenue Management
- 33820

General Mills has been bringing food the world loves to Latin America & Mexico for more than 24 years. We're rooted in tradition, yet we’re driven to change the future of our industry. To break away from the pack, we welcome all backgrounds, ideas and perspectives to our table. And we remain passionate about continual learning, setting higher goals and empowering advancement. If you share our endless passion for pursuing new ideas and making them real, help us accelerate our success and discover what's next.

**About the Role**

Are you passionate about turning data into clear business strategy? We're looking for a dynamic and bilingual Sales & SRM Business Analyst to join our team and help drive smarter decisions across Mexico, Latin America, and the Caribbean.

In this role, you’ll be at the heart of our sales and revenue operations—building reports, connecting data points across sources, and delivering insights that fuel our growth. This is not a traditional analyst job—it’s for someone who’s equally comfortable in Excel and in front of a team, who can dig into the numbers and then stand up and explain what they mean (and why they matter).

This is a **70/30 role**: 70% focused on business analysis, reporting and commercial performance, and 30% dedicated to supporting SRM (Strategic Revenue Management) pricing and trade analysis.

**Why This Role Matters**

This position offers **high visibility and hands-on exposure** to key business decisions. You’ll play a vital role in improving how we use data across the region—and your insights will directly influence commercial strategies, pricing decisions, and overall market performance.

Beyond reporting, this role is about **shaping execution at the EDGE of the business (Everyday Great Execution)**—helping teams optimize assortment, pricing, and trade investment in real time. Whether it’s improving our pricing strategy, identifying new growth levers, or refining sales execution, you’ll be the one bringing the numbers to life and driving impact where it matters most.

**Your Core Responsibilities**

**Business Analytics & Reporting (70%)**
- Own and evolve our reporting suite across core sales KPIs in Mexico
- Design, update, and optimize tools and templates (mainly Excel)
- Analyze sell-in and sell-out data from various sources including Nielsen, ISCAM, and internal tools
- Create visually compelling, insight-driven presentations for monthly commercial reviews
- Identify performance trends, highlight gaps, and recommend actions across categories and customers
- Cross-reference shipment, volume, pricing, and market data for holistic business views
- Ensure data accuracy, quality, and documentation at every step

**Strategic Revenue Management (30%)**
- Track and analyze price-pack architecture (PPA), trade terms, and promo effectiveness
- Support development of pricing strategies and volume simulation scenarios
- Work closely with SRM lead to deliver timely reporting, forecasts, and value-added insights
- Support on the development and foundation for a regional SRM Playbooks

**What We’re Looking For**

**Technical Skills (Must-Have)**
- High proficiency in **Excel (advanced formulas, dashboards, pivot tables)**:

- Familiarity with syndicated market data (Nielsen, IRI, ISCAM, etc.)
- Experience building and interpreting data visualizations
- Strong analytical thinking and ability to cross-reference multiple data sources
- Comfortable managing multiple projects in a fast-paced environment
- Great public speaking & storytelling with data

**Soft Skills (Must-Have)**
- Analytical mindset with a drive to uncover root causes
- Effective communicator—able to translate data into actionable business messages
- Detail-oriented and results-driven
- Proactive, entrepreneurial, and service-oriented
- Fully bilingual (English & Spanish)
- Inclusive and culturally agile—able to work across diverse markets and teams

**Preferred Experience**
- Working with distributors or in hybrid, cross-border teams
- Experience in the CPG or FMCG industry
- Familiarity with commercial or sales teams’ rhythm and metrics