Marketing Communication Specialist

hace 1 semana

Nuevo León, México Malvern Panalytical Ltd A tiempo completo

SPECIFIC DUTIES & RESPONSIBILITIES:

- Work with the Pardot Admin Team to identify and solve issues, update lead automation rules, etc.
- Update and maintain CRM system and related databases to research missing data and make necessary updates as needed to keep CRM accurate/updated. Become a CRM power user and teach others, as necessary.
- Support event marketing, working with colleagues to plan, reserve, coordinate, ship materials, and track ROI of events that support marketing campaigns.
- Oversee the organization and continued upkeep of company marketing literature and materials. Update inventory management system, order replacement stock, and ship materials to relevant colleagues and events.
- Working with Product/Application teams, support the posting of new content through Tridion web content management system to get content through the process and accurately posted to the correct web pages.
- Assist with other marketing communications projects as needed to support the growth of the business.
- Plan, promote and execute virtual events such as courses, webinars and seminars in Spanish.
- Review/translate prioritized content into Spanish for the Spanish version of our website
- Maintain local budget and reporting of expenses
- Backup lead handling for North America and Brazil

REQUIRED KNOWLEDGE, SKILLS AND EXPERIENCE:
Entry Qualifications
- Marketing, Communications or Business Degree from a 2-year or 4-year college with strong background in PCs preferred
- +2 years experience preferred
- Spanish and English required. Portuguese would be a plus.

Skills & Experience
- Exceptional communication skills, both verbal and written
- Excellent customer service and interpersonal skills
- Ability to solve day-to-day problems
- Strong organization and administrative abilities
- Attention to detail and accuracy
- Ability to work under pressure and prioritize work tasks appropriately

Knowledge
- Proficient in the use of Microsoft Office products
- Good presentation skills
- Understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Knowledge of the marketing communications function

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