Brand Execution Manager

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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Quote from Hiring Manager:
As a key member of Mexico's Marketing team, you will work alongside Brand and Customer Marketing Managers in the delivery of sustainable, profitable growth for the brands. This role requires a flexible mindset, a unique blend of data and analytic thinking, and hands-on specialized experience with deep knowledge across all channels. The Brand Execution Manager will actively support the deployment and execution of brand plans, seeking ways to grow both the brand and its business.

Meaningful Work From Day One:
Works alongside Brand and Customer Marketing Managers to deliver sustainable, profitable growth. This role requires a blend of data-driven thinking and hands-on experience across all channels. The Brand Execution Manager actively supports the deployment and execution of brand plans, seeking opportunities to grow both the brand and its business.

What You Can Expect:
- Leads the planning and implementation of brand initiatives across trade channels, developing promotional calendars and ensuring alignment between sales and marketing teams.- Manages the development and deployment of all point-of-sale materials and sales tools, ensuring consistency and relevance in the trade.- Monitors and analyzes brand performance, sales data, and market trends to identify opportunities, report on key metrics, and recommend corrective actions.- Provides accurate forecasting inputs and volume projections to support the demand planning and Sales and Operations Planning (S&OP) process.- Acts as the lead point of contact between brand, sales, and customer marketing teams to ensure seamless execution and bring brand strategies to life.- Manages the budget for trade-related activities, analyzing the return on investment (ROI) for all initiatives to recommend optimizations.

What You Bring to the Table:
- Minimum 6 years of experience in brand management, trade marketing, or commercial roles, preferably within consumer goods or retail environments.- Strong understanding of the commercial landscape, including trade channels, customer dynamics, and sales fundamentals.- Excellent project management, analytical, and cross-functional collaboration skills.- Data-driven mindset with experience using sales and performance tracking tools.

What Makes You Unique:
- A heightened sense of curiosity.- Creativity and flexible thinking.- A ‘Startup’ mentality with an ability to excel in ever-changing environments.- Solid knowledge of luxury brands and their commercialization.- E-commerce strategies and execution.

Who We Are:
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer:
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Requisition Type:
Employee

Management Level:
Leader

Global Job Level:
L2

Number of Openings Available:
1