Consumer PR Manager, Cala

**Número de Empleo** 23045292

**Categoría de Empleo** Public Relations & Communications

**Ubicación** Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico VER EN MAPA

**Horario** Full-Time

**¿Ubicación remota?** Y

**¿Reubicación?** N

**Tipo de Posición** Management

**JOB SUMMARY**
The Manager, Consumer PR, CALA, is a key member of the CALA Comms & PR team supporting the execution of Marriott International’s overarching consumer PR strategy across key media markets in CALA. With a strong focus on brand and loyalty, the role plays and important part in securing press coverage for our portfolio of 22 brands and Marriott Bonvoy to drive top line revenue, consumer action and brand distinction. Support brand management of City Express brand in region. The Manager, Consumer PR, CALA liaises closely with the global consumer and loyalty PR teams, as well as the CALA Brand marketing and loyalty teams and the CALA PR COE. Key responsibilities include writing and reviewing a wide range of PR materials, including press releases, messaging briefs, and newsletters, as well as managing brand appropriate media and influencer relations, and PR event coordination. The position reports to the Vice President, Comms & PR, CALA and is based in Mexico.

**CANDIDATE PROFILE**

**Education and Experience**
- 4-year university degree from an accredited university in public relations, communications or journalism required
- 6+ years of communications, media relations and/or related field experience required; PR agency or campaign communications experience preferred; travel or hospitality experience a plus
- Excellent English and Spanish language and written skills required. Writing and proofreading is a key part of this role.
- Knowledge of brand public relations with experience in agency management, media relations, press writing, events and speech writing.
- Understanding of influencer PR, both paid and earned.
- Strong execution skills and organizational capabilities.
- Strategic and creative thinker with the ability to take the lead and drive campaigns; ability to identify and execute new ideas.
- Process oriented, well-organized, and capable of working quickly and simultaneously handling several projects; agility to adjust priorities and ability to balance interests of multiple stakeholders.
- A team player who works well with others and contributed to the team’s success.

**CORE WORK ACTIVITIES**

**Public Relations**
- Develop Brand and loyalty PR strategy and plans to drive brand recognition, segmentation, creating a positive perception of the brands in region
- Liaise with global Brand and loyalty PR teams and their agencies as well as CALA brand and loyalty teams and PR agencies to align on strategy and results
- Support City Express brand launch and management
- Responsible for developing and writing, editing and reviewing CALA brand press releases, adapting global releases, developing and reviewing pitches; proof hotel opening releases
- Play a key role in planning, implementing and execution/pull-through of brand initiatives and events in region
- Develop press/news/story angles for each brand (writing, editing, approval & distribution)
- Quality review and proof reading of PR materials to ensure that brand messaging is adequate
- Build & strengthen relationships with US, local/national & regional media outlets, travel writers & trade press members to ensure positive exposure
- Brand pitching support
- Provide guidance for internal and external executive comms, including presentations, executive remarks and thought leadership pieces
- Guide agencies on FAM trips, developing programs, securing attendees, planning itineraries, hosting onsite; host FAM as a MI CALA representative
- Coordinate media and influencer stays, maintaining and building brand-appropriate relationships
- Oversee Brand PR reporting - liaise with CALA PR Coordinator and the global brand teams to ensure inclusion of relevant CALA results

**CALA PR Team Support**
- Report to and engage closely with VP, Comms & PR, CALA on brand and loyalty strategy, supporting ideation and execution of overarching strategy
- Liaise closely with CALA PR team, including PR Directors in region to leverage opportunities for brand exposure, creating cohesive visibility
- Represent CALA on relevant brand calls to update wider team and collect information
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