Content Strategy and Analysis Manager

**Teamwork makes the stream work.**:
**Roku is changing how the world watches TV**:
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

**About the team**

Roku’s Content team is responsible for driving the strategy, execution and continued management of licensed and original content and content partnerships for The Roku Channel across the US and international territories including: Brazil, Canada, Mexico and the UK and the newly launched subscription streaming service Howdy. The team encompasses Content Acquisition (responsible for deal strategy and negotiation to acquire Movies, TV Series, FAST Channels, and more), Content Partnerships (responsible for managing Roku’s hundreds of content partners), Content Strategy & Planning (responsible for guiding content investments and windowing tactics to maximize engagement and ROI).

**About the role**

We’re seeking a Content Strategy & Analysis Manager, LATAM to shape and execute content strategy for VOD and FAST across subscription and ad-supported services. This role transforms complex data into clear insights, dashboards, and actionable strategies that drive acquisition, engagement, and retention. You’ll leverage market trends, audience insights, and performance analysis to guide content acquisition, partnerships, planning, and scheduling. Key responsibilities include developing strategic recommendations based on historical performance, building dashboards and reports, and delivering concise, impactful insights to leadership. Collaboration with cross-functional teams will be essential to enhance tools, ensure reporting accuracy, and advance analytics capabilities.

**What you will be doing**

- Define content strategy for VOD and FAST across subscription and ad-supported services, shaping audience targets, content mix, and volume to drive engagement, acquisition and retention.
- Build and maintain models, trackers, and dashboards to evaluate content performance, value, and trade-offs; deliver timely reports and insights to leadership.
- Conduct competitive analysis and benchmarking; identify and report on market trends and emerging opportunities.
- Develop strategic frameworks and playbooks for the Content team; collaborate cross-functionally with Analytics, Audience Insights, Marketing, Finance, and Product teams.
- Partner with data and engineering teams to optimize advanced analytics, tools, and reporting accuracy.
- Analyze and present key business metrics and KPIs in clear, actionable formats for senior leadership.
- Stay ahead of industry trends and streaming innovations, incorporating insights into strategies to maintain competitive advantage.
- Support consumer insights initiatives to uncover deep, data-driven understanding of viewer preferences and behaviors.
- Lead ad hoc projects under tight timelines and ambiguous conditions, delivering high-impact results.

**We're excited if you have**

- Bachelor’s degree required; MBA preferred but not required.
- 7+ years of relevant experience in strategy and analytical roles, including 3+ years of experience in strategy, consulting, investment banking, or content analytics at a major media or technology company.
- Passion for content and familiarity with the streaming media landscape, including SVOD/AVOD/FAST models and regional programming strategies.
- Proven ability to anticipate and respond to industry shifts with strategic agility and creative solutions, leveraging data-driven insights to enhance viewer engagement and satisfaction.
- Strong analytical background with experience working with large data sets to identify trends and actionable insights, especially in streaming media.
- Exceptional financial modeling and analytical skills, proficient in MS Excel and PowerPoint, with hands-on experience in business intelligence and visualization tools such as Looker, Tableau, and Airtable. SQL or Python knowledge is a plus.
- Strong leadership, communication, and interpersonal skills, with a track record of mentoring and fostering collaboration.
- Fluent in English and Spanish, Portuguese a plus.
- Role based in Mexico City, with on-site presence required 4 days per week.
- Data-driven approach to problem solving grounded in analytical rigor, creativity, and business acumen.
- Ability to prioritize and manage trade-offs across multiple