Journey Orchestrator

**Site Name**: Mexico City Torre Mitikah
**Posted Date**: Sep 3 2024
**Position Name: Journey Orchestrator**

This role will be responsible for designing & planning the campaign user journeys. Journey Orchestrator will act as the primary point of contact for the brand teams in ensuring that the campaign user journeys are well-orchestrated across all available channels/touchpoints. The person will track the HCP (Healthcare Professionals) engagement and generate relevant insights to continuously improve / refine campaign user journeys for maximum impact and enhanced customer experience (CX) and will be the owner of providing the connected journey experience at a LOC (country level) for an HCP.

**_ Your Responsibilities:_** This role gives YOU the opportunity to lead key activities to progress YOUR career, the main of these are:

- Designs well-orchestrated campaign user journeys with the right touchpoints, frequency & sequencing, leveraging HCP 360 and behaviour-based personas
- Designs holistic, Omnichannel (OC) customer experience delivery ecosystem with maximized reach & impact
- Liaises with campaign execution teams (using platforms such as SFMC) to support execution of OC campaigns & dynamic campaign user journeys and deliver connected, personalized, and 1:1 customer experience based on HCP needs & preferences
- Supports in developing the detailed customer experience roadmap with prioritization rules and guidelines for improving the customer experience
- Liaises with BUDs (at an above brand level) to ensure HCPs are receiving the best GSK experience
- Provides inputs for enhancing CX by analysing business objectives and customer needs as well as developing, communicating, and implementing business strategies and practices
- Ensures that any digital and F2F interaction is consistent, using technology and digital solutions; establishes a closed loop feedback strategy to create a meaningful engagement
- Working closely with the OC Analytics team to track performance of campaign user journeys and provides suggestions to respective brand teams on how to continually optimise the campaign user journeys for enhanced CX
- Collaborates with Channel expert, Content executive, and Core Marketing/Brand teams to ensure that the campaign user journeys are developed wholistically; ensures cross-channel coordination

Collaborates with cross-functional teams (Sales, Marketing, Medical etc.) to use the appropriate GSK supported tools and ensures all functions & Business partners are kept informed of certain channel/campaign objectives
- Supports multiple projects to ensure appropriate campaign user journeys are available and well-orchestrated for campaigns execution
- Partners with or/and manages Agencies/Vendors as needed

**_ Why you? _**

**_Basic Qualifications:_** We are looking for professionals with these characteristics to achieve our goals:

- Bachelor´s degree in Sales, Marketing, or any other related discipline
- 2 years of experience in Digital Marketing roles
- Project Management experience
- Microsoft Office, Power BI
- Advanced English
- Soft skills: excellent organization skills, customer focus, senior stakeholder management

**_ Preferred Qualifications:_**
- MBA
- Sales Force Marketing Cloud, Veeva
- Experience in Pharma industry

**_ Why GSK? _**

Uniting science, technology and talent to get ahead of disease together GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged, and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

**Why GSK?**

**Uniting science, technology and talent to get ahead of disease together.**

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (i