Field Marketing Manager Plus

**Additional Information**
**Job Number**25128631
**Job Category**Sales & Marketing
**Location**Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico, 11560
**Schedule**Full Time
**Located Remotely?**N
**Position Type** Management

**Position Title**:field marketing PLUS MANAGER

**Primary Job Family**:Sales & Marketing

**Reports to**:field marketing director Operations

**Department**: FIELD MARKETING

**JOB SUMMARY**:
**CANDIDATE PROFILE**

**Education and Experience**:
Bachelor degree required. College (University) degree in marketing, hospitality management, or related field - preferred

2+ years of experience in equivalent position - Experience in Pay-per-Click advertising, Paid Search and/or Metasearch, ideally within Travel or similar industry.

1+ years managerial experience preferred, leading a team or a project

Management of KODDI Platform - desired.

Prior experience in the field of marketing or marketing services support, digital marketing, restaurant/bar marketing, and social media experience preferred

Quick learner with ability to gain a solid understanding of media distribution channels, while maintaining pulse on what is new and next in digital media strategy.

Demonstrated ability to balance the interests and demands of multiple stakeholders

Demonstrated ability to work independently

Fluency of English and Spanish required_ - Portuguese a plus. _International working experience strongly preferred

**CORE WORK ACTIVITIES**

The following are specific responsibilities and contributions critical to the successful performance of the position:
Verifies effective client communication and participates in stakeholder communications as needed.

Responsible for development, implementation, day-to-day paid media operation, media performance evaluation and quality assurance

Collaborates with Field Marketing Shared Services colleagues on the overall marketing strategy, serving as the digital expert.

Engages frequently with Field Marketing team to verify alignment, pull-through, and two-way communication about the status, performance, opportunities, and issues related to paid media and other digital initiatives.

Sets up and optimizes campaigns based on flows, demand and destination needs.

Collects information regarding hotel needs and expectations, answers questions about paid media, digital channels and Marriott initiatives.

Verifies appropriate documentation is delivered throughout program engagement.

Monitors the impact of the program versus goals and proactively communicates with Directors/Managers about need for changes in strategic direction.

Liaises with Global PLUS team as well as Koddi platform to ensure all CALA specific needs are taken into account.

Manages program deliverables within expected timelines. Comes with relevant action when needed.

Works with Field Marketing Account Managers to have paid media budgets are uploaded in their corresponding platforms to verify all program deliverables are executed on time

Reviews all paid media deliverables to verify that they are on strategy and achieving set media goals.

Establishes digital key performance indicators (KPIs) and adjusts program strategy and tactics based on hotel needs.

Makes strategic recommendations for additional services/tactics to enhance the program to meet property goals.

**Analyzes Results and Reports on Progress**

Excellent analytical skills with the ability to produce reports and interpret data to make strategic decisions.

Monitors program results and business goals on an ongoing basis, exercising critical and analytical thinking of results.

Reviews monthly reports to illustrate the impact of digital marketing initiatives and program tactics across various online verticals.

Schedules and leads monthly meetings to communicate program results; provides insights and answers questions about hotel performance in the respective digital channels.

Proactively looks for opportunities and makes recommendations for additional services/tactics to enhance the program.

Serves as the Digital Subject Matter Expert to address hotel/owner questions on behalf of/in partnership with Field Marketing.

**Supporting Operations**

Provides feedback to continually improve work processes and systems that support program execution.

Solicits feedback from properties to verify program tactics meet their needs and demands.

Establishes and maintains complete and up-to-date information on all property’s status and performance.

Stays up to date on industry best-practices and actively seeks out opportunities to learn more about the industry.

**Additional Responsibilities**

Attends and participates in all relevant internal and external meetings.

Informs, updates, and provides information to managers and co-workers in a timely manner.

Presents ideas, expectations, and information in a concise, organized manner.

Uses problem solving methodology for decision making and follow up.

Maintains positive