Brand Manager Sr

hace 7 días

Colonia Lomas de Chapultepec, México IMPORTADORA DE VINOS Y LICORES A tiempo completo

Main company dedicated to the distribution of wines and spirits in México, is looking for:

- **BRAND MANAGER SR**_
- **Job Objectives**:_The Brand Manager aims to plan and oversee strategic brand positioning and growth plans for the next 2-3 years; identifying the biggest opportunities in the Mexican market, developing a comprehensive plan to achieve and exceed objectives._

**Functions**
- Strategic and tactical development of assigned brands and implementation plans at the national level through relevant communication, innovation and commercial vision for Mexico.
- Assuming a solid leadership position, the Brand manager will be involved and collaborate closely with other areas of the company, leading projects with the commercial and trade marketing area to develop consumer-centric plans, which must deeply understand to grow in multiple channels, formats, and customers.
- Ensure that all actions, communications, and processes related to the brand are aligned with the strategic plan and previously defined values.
- Track KPI’s and brand performance to understand incremental development and opportunities.
- Review market trends and highlight market value or competitive brand advantage.
- Design and implement campaigns and brand communication concepts to be applied comprehensively nationwide, both online and offline.
- Collaborate and co-develop with the Digital strategy team the types of content creation required for each brand, for the construction of brands in channels
- Ensure the adequate communication of marketing plans and strategies to the commercial teams of the different channels to create alignment and synergy at the national level.

Knowledge:

- Knowledge of market trends (ISCAM, Nielsen or similar)
- Digital skills
- Planning and implementation of 360 marketing strategy

**Requirements**:

- Education Bachelor's degree in Marketing, Business Administration, or related areas.
- Have successfully coordinated projects or campaigns for mass consumption or luxury products with quantifiable positioning scopes.
- Advanced English (preferred)

**Offer**:

- Base salary 100% payroll
- Superior benefits: Food vouchers, Major medical insurance, savings fund.
- **Considerations: On site vacancy from Monday to Friday.**_

**Salary**: $50,000.00 - $55,000.00 per month

Work Location: In person

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