Commercial Digital Channels Head

The Product Management Group Manager is a senior management level position responsible for managing a broad range of Product Management employees, setting strategy and providing direction, leadership and budgetary management, etc. Additionally, this role will be responsible for the development of product plans, strategies, and tactics while coordinating product lines through product life-cycles in coordination with the broader Product Management team. The overall objective of this role is to coordinate the promotion of products to develop new markets, increase share of market and obtain competitive position.

**Responsibilities**:

- Manage a team of professional to accomplish established goals and conduct personnel duties for team (e.g. performance evaluations, hiring and disciplinary actions)
- Lead strategic program roadmap, program/product launch, and marketing programs to gain maximum benefit from each product/program
- Construct and ensure successful execution of a marketing plan spanning product, brand, acquisition, customer and retention, and improving performance, brand preference, and client engagement
- Develop plans and execute functional strategies for a country, group of countries, region, or business requiring coordination and integration across units as well as provide input into strategic decisions affecting job family or function within region or business
- Manage day-to-day product marketing for core products such as product delivery, client experience, and client communication strategies as well as help the team prioritize, negotiate, and remove obstacles to achieve business results
- Participate in development of client valued propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients
- Direct and oversee program life cycle including market demands, technology trends, and the competitive field as well as develop and communicate a business plan to approach the marketplace
- Define and launch new products, features, and capabilities including defining the product/feature and go-to-market strategy, and participate in technology development and market launch activities
- Manage external partners and/or vendor relationships, engage in negotiations, manage ongoing relationships, and prepare agreements
- Create and deploy profitable marketing strategies, lead conceptualization and implementation of key growth initiatives, and maintain current market intelligence on the overall industry verticals and competitors
- Assist in building new relationships in supported verticals using available tools such as industry publications, direct mail, internet presence, trade shows, calls, and strategic alliances

**Qualifications**:

- 10+ years of relevant experience
- Degree in Business Administration, Finance, Marketing, specialized analytics, or related discipline
- Experience with banking and investment products
- Working knowledge of the different systems, theories, and practices relevant to a function as well as practical experience of multiple business cycles
- In-depth knowledge of industry and competitor products/services
- Working knowledge of industry practices and standards
- Working knowledge of strategic direction of the function within the business as well as a solid conceptual/practical grounding in function and/or area of expertise
- Ability to develop strategy, gather resources, and inspire a diverse set of individuals
- Consistently demonstrates clear and concise written and verbal communication
- Demonstrated negotiation skills

**Education**:

- Bachelor’s degree/University degree or equivalent experience
- Master’s degree preferred

The Commercial Digital Channel head is responsible of running the channel by the following actions:

- Determine initiatives that contribute directly to the steady growth of the NPS and assigns them to the stakeholders that must accomplish them by managing managers of others.
- Ensure the correct daily performance of the comercial digital channel, coordinating all the areas that integrate this ecosystem to guarantee current service level as well as integrate preventive actions for the future.
- Manage the complete end to end process of incidence resolution in the commercial channel, from individual cases to complete failures by coordinating all participants (technology, prod mgmt, business, products, back offices, call center, branches) since the reception of the cases/events, cuantification of impacts, analysis, attention, communication to traditional channels, to affected customers, resolution process by implementing a new governance model for all those stakeholders.
- Ensure the highest security standard implementation of cyber security initiatives as well as the complete resolution of issues raised by Risk & Control

Activities:

- ** Determine and assign initiatives to accomplish NPS goals: % of time spent 30%**
Identify action pillars to