Head of Digital Marketing

hace 5 horas

Zona Centro, México Legal Management Group A tiempo completo

Position OverviewThe Head of Marketing will lead all efforts to increase brand visibility, generate qualified leads, and drive measurable client acquisition. This person will create full-funnel marketing strategies across digital (SEO, paid ads, email, automation, social) and traditional (TV, radio, print) platforms. The ideal candidate is an analytical and creative expert who thrives on performance metrics but isn't afraid to get in the trenches to personally optimize a campaign, audit ad platforms, or build an automation sequence.Work SetupThis is an onsite position with an office location in Tijuana.Key ResponsibilitiesStrategic Planning & ExecutionDesign and implement integrated marketing campaigns aligned with firm goals.Oversee both brand-building and lead generation initiatives across all media channels.Performance Marketing & AnalyticsOwn key KPIs including CAC, ROI, LTV, and CPL.Continuously test and optimize campaigns using Looker Studio, Google Analytics, and HubSpot, or any similar platforms.Hands-On Campaign Management and ExecutionLaunch and manage campaigns directly using Meta, Google Ads, ActiveCampaign, HubSpot, and other tools.Create and test copy, creatives, and funnels with agility and insight.Team & Vendor LeadershipLead internal marketing teams and external partners/agencies.Set performance goals and provide mentorship, feedback, and direction.Content & Brand OversightGuide development of creative assets, branding strategies, and content roadmaps.Align messaging across digital, traditional, and sales enablement materials.Cross-Functional CollaborationWork with legal, intake, and operations to ensure alignment of marketing with client experience and business outcomes.Data-Driven Decision MakingMonitor KPIs through dashboards (e.g., Looker Studio) and lead with insights.Required Qualifications10+ years of marketing leadership, preferably in legal, BPO, or professional services.Proven track record of full-cycle campaign success across both traditional and digital channels.Advanced knowledge of SEO, paid media, CRM/email automation, lead nurturing, conversion funnels, and performance marketing.Expertise in Meta Business Suite, Google Ads, Google My Business (GMB), Looker Studio, Power BI, Excel/Sheets, and SQL.Automation experience using Zapier.Strong command of performance metrics (CAC, CPL, LTV, etc.) and dashboarding tools (Looker Studio or equivalent).Ability to work autonomously and execute campaigns directly.Exceptional communication, leadership, and analytical skills.Bachelor's degree in Marketing, Business, or related field.Preferred QualificationsExperience marketing in a personal injury or BPO firm.Familiarity with platforms like Filevine, RingCentral, and CallRail.Competency in A/B testing, copywriting, and creative direction.Knowledge of California legal advertising regulations.

  • Head Of Marketing

    hace 3 semanas

    Región Centro, México Legal Management Group A tiempo completo

    Descripción del trabajo Head of Marketing About Us At Legal Management Group, we are a rapidly growing personal injury law firm powered by data, innovation, and operational excellence. Our commitment to results-driven service extends into our marketing strategy. We’re now seeking a dynamic, high-level Head of Marketing to spearhead our integrated...

  • Data-Driven Growth Head of Marketing

    hace 3 semanas

    Región Centro, México Legal Management Group A tiempo completo

    Una firma de abogados en crecimiento rápido busca un Head of Marketing para liderar la estrategia de marketing integrada. Este rol combinará liderazgo estratégico con ejecución práctica, gestionando campañas en canales digitales y tradicionales. Se requiere un mínimo de 10 años en liderazgo de marketing, preferentemente en el sector legal o BPO. Se...

  • Head of Tax

    hace 5 horas

    Zona Centro, México GOSECO International Executive Search A tiempo completo

    GOSECO International Executive Search has been retained to identify an exceptional Head of Tax - Mexico for a leading multinational manufacturing organization with major operations in Mexico. This is a high-impact, first-of-its-kind tax leadership role designed for a seasoned expert ready to build, optimize, and elevate the tax function across multiple...

  • Coordinador De Marketing

    hace 3 semanas

    Región Centro, México Nm Head Hunter A tiempo completo

    Coordinador De Marketing Nm Head Hunter • Guadalajara, Jalisco, México Área: Marketing y ComunicaciónUbicación: Providencia, Guadalajara, JaliscoHorario: Lunes a Viernes, 8:00 a.m. a 6:00 p.m.Tipo de empresa: Financiera especializada en créditos de nómina para empresas y sector público Costo del puesto Sueldo: $28,****** - $30,****** al mesTipo de...

  • Head Of Ecommerce And Performance Marketing

    hace 3 semanas

    Región Centro, México Birdman A tiempo completo

    Descripción del trabajo About the Company Birdman is the leading plant‑based supplements and food company in Mexico. We're dedicated to delivering products that are delicious, nutritious, and environmentally friendly. As we experience exponential growth and expand into over 8 countries, we seek the brightest and most talented individuals to join our team....

  • Especialista en Marketing Digital

    hace 2 semanas

    54800, Cuautitlán Centro, Méx., México ZEBRA DIGITAL A tiempo completo

    **Descripción del puesto** - **Gestión de Redes Sociales**: Experiência en Ecommerece, TikTok, Instagram, y Facebook,así como en creación de contenido y atención en línea. - **Marketing Digital**: Conocimientos en campañas de anuncios (principalmente en Facebook Ads) y capacidad para optimizar con presupuestos limitados. - **Comunicación y Atención...

  • Chief Marketing Officer

    hace 5 horas

    Zona Centro, México Legal Management Group A tiempo completo

    Position SummaryThe CMO will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably...

  • Digital Marketing Specialist

    hace 2 semanas

    Zona Urbana Río Tijuana, México Viamericas corp A tiempo completo

    The Digital Marketing Specialist will be the go-to person for all design, social media, and copywriting at Viamericas. This role is about more than just making things look good, it’s about creating content that connects with our employees, customers, and partners, and helps grow the brand. Reporting to the Digital Marketing Manager, the Digital Marketing...

  • Digital Advertising Specialist

    hace 2 semanas

    Zona Centro, México Intugo A tiempo completo

    **International company looking for talent to join our team!**Intugo in partnership with an American company that finances, buys, and sells used cars. Its main office is located in Dallas, Texas.**Department Description - Marketing**This department is responsible for **developing and executing marketing strategies** that align with business objectives. It...

  • Digital Marketing Manager

    hace 2 semanas

    San Pedro Garza García Centro, México Casa Antigua Inc NIU urban living A tiempo completo

    Manage and maintain website content including landing pages, via content management system (CMS) to keep information up to date.Manage projects or collaborate with teams within the Marketing Department across the corporation to design and build new website content or enhance existing content to optimize user experience.Leverage SEO/SEM best practices to...