Reporting Analyst, CPG

Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today. ***Proficiency in spoken and written English at an advanced level is required for this role.

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A day in the life:

The ideal candidate will possess a strong understanding of data analysis, reporting, and visualization, as well as the ability to effectively communicate insights to clients. In this role, you will be responsible for creating and maintaining reports that directly impact client business performance, conducting deep dive analyses, and translating complex data into actionable insights. You will work directly with marketing tools and platforms to access campaign data, build compelling presentations, and identify optimization opportunities across multiple channels.

Responsibilities:

Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across all marketing channels based on client needs and our recommendations

Access and analyze data directly from marketing platforms (Meta Business Manager, Google Ads, Google Analytics, etc.) to identify meaningful performance insights

Create and update weekly, monthly, and quarterly performance decks with a focus on data storytelling and actionable recommendations

Conduct deep dive analyses to uncover optimization opportunities and answer specific business questions

Transform complex data into clear, concise visualizations that effectively communicate performance to clients and internal stakeholders

Utilize Google Sheets and other tools for sophisticated data manipulation and analysis

Simplify and present findings eloquently with a focus on connecting data to business outcomes

Employ AI technologies to enhance reporting capabilities and generate deeper insights

Utilize and leverage Power Digital's Nova ecosystem to enhance reporting capabilities

Role Requirements:

Bachelor's degree in Marketing, Business Administration, Analytics, or a related field

2+ years of experience in marketing analytics or digital marketing

Strong understanding of digital marketing metrics, campaign structures, and customer journey

Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics, etc.)

Advanced Excel/Google Sheets skills for data manipulation and analysis (pivot tables, VLOOKUP, etc.)

Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio

Understanding of statistical concepts like regression modeling, test/control analysis, etc.

Experience creating performance presentations and conveying data narratives

Ability to work independently and as part of a team

Strong attention to detail and analytical thinking

Self-motivated and able to work under pressure and meet deadlines

Key Performance Indicators (KPIs)

Task Delivery Rate: 90%+ Tasks completed on or before delivery date

Task Accuracy Rate: 90%+ Tasks completed successfully on initial delivery (tasks not re-opened for inaccuracies or missed requirements)

Most Important Things (MITs)

Data Storytelling and Insight Generation: Transform raw data into meaningful narratives that highlight key performance indicators, trends, and actionable recommendations. Connect marketing metrics to business outcomes in a way that res