Marketing Manager LATAM
hace 1 semana
About the RoleWe are seeking a high-impact, strategic, and results-driven Marketing Manager, LATAM to lead our marketing efforts across the region, with a primary focus on the high-growth markets of Mexico and Brazil. This pivotal leadership role requires 5+ years of experience and is responsible for owning the end-to-end multi-channel marketing strategy, maximizing inbound lead generation, and driving tangible business growth across Latin America. The Manager will act as the internal regional champion, overseeing all local marketing investments, and critically, managing the performance and output of key external marketing, content, and SEO agencies.Qualifications and Experience5+ years of progressive professional experience in a marketing management or leadership role, preferably in a B2B or technology-focused environment.Proven expertise in developing, launching, and managing successful marketing strategies and campaigns specifically in Mexico and Brazil.Ability to transition between high-level strategic planning and hands-on digital execution (digital marketing, lead tracking, and content creation) to effectively manage team/agency performance.Experience working with and managing external marketing, content, and SEO agencies across different jurisdictions, ensuring accountability for regional performance targets.Deep familiarity with digital marketing stacks, including marketing automation platforms, CRM systems, and advanced analytics tools.Great written and verbal communication skills in English and Spanish. Proficiency in Portuguese is highly desirable.Key Responsibilities1. Regional Strategy & Growth Ownership:Own and Define LATAM Strategy: Develop and execute the comprehensive multi-channel marketing strategy for Mexico and Brazil, focused on achieving regional revenue and lead generation targets.Market Intelligence: Conduct continuous competitive and market analysis to identify regional trends, customer insights, and strategic positioning opportunities.2. Campaign Management & Performance:Lead Campaign Execution: Strategically plan, launch, and monitor localized digital marketing campaigns (paid search, email, social) to drive high-quality conversions.Reporting & Optimization: Ensure robust lead tracking, scoring, and reporting mechanisms are in place to manage regional marketing budgets for maximum ROI.3. Agency & Content Governance:Agency Management: Act as the primary manager for all external marketing, content, and SEO agencies, holding them accountable for regional performance and budget adherence.Content Direction: Direct the strategy and localization of high-quality content (in Spanish and Portuguese) to build brand authority and support the inbound funnel.4. Brand & Community Engagement:Regional Brand Presence: Lead the strategy for professional social media platforms (primarily LinkedIn) to increase brand reach and foster community engagement.Event Support: Provide strategic oversight for all virtual and in-person marketing initiatives, including webinars and industry events in LATAM.
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Mexico City AI Rudder A tiempo completoAbout the Role We are seeking a high-impact, strategic, and results-driven Marketing Manager, LATAM to lead our marketing efforts across the region, with a primary focus on the high-growth markets of Mexico and Brazil . This pivotal leadership role requires 5+ years of experience and is responsible for owning the end-to-end multi-channel marketing strategy,...
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