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hace 2 días

Chihuahua City, México Fastlane A tiempo completo

We are looking for an experienced Social Media Manager to lead strategy, content, influencers, and community growth for our tech and lifestyle brands across Mexico and LATAM. This role combines strategy + hands-on execution and requires deep understanding of Mexico's digital culture and gaming/tech audiences.ResponsibilitiesDevelop and execute localized social media strategies across Tik Tok, Instagram, Facebook, X, You Tube, and emerging platformsPlan monthly/quarterly content calendars aligned with launches, campaigns, and brand goalsLead content production (short videos, Tik Toks, reels, UGC, product showcases, event content)Manage community engagement, fan groups, and sentiment monitoring across key channelsIdentify and manage influencers/KOLs, negotiate partnerships, and coordinate seeding & creator campaignsSupport product launches, retail promotions, and local events with integrated social media plansTrack KPIs (reach, engagement, retention, CTR, conversion) and optimize based on insightsCollaborate with PR, marketing, e-commerce, and HQ teams to align social efforts with broader campaignsRequirements5–10 years of social media experience in tech, gaming, mobile, lifestyle, or consumer electronicsProven experience managing large-scale social accounts (Tik Tok, Instagram, Facebook, X, You Tube)Strong understanding of Mexico's digital culture, gaming communities, and trending content formatsHands-on ability to create and produce short-form videos (reels, Tik Toks)Experience managing influencers/KOLs and executing creator campaignsLanguages Required/Desired: Spanish & EnglishData-driven mindset with ability to analyze social metrics and optimize content performanceExperience with Chinese brands, Mercado Libre/DTC campaigns, or gaming livestream/content is a plus

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