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Online communications specialist
hace 23 minutos
We are looking for an enthusiastic Paid Media Specialist to help our global team create and manage digital advertising campaigns that connect with engineers, researchers and scientists. We are expanding our US -based team to include three team members in Mexico City to plan, execute and report on global paid media plans. You'll play a key role in introducing Emerson's NI brand of products to Test and Measurement engineers as well as be one of the first members of our global marketing function to be based in Mexico City. The paid media plans are the top driver of generating new contacts, elevating brand visibility and helping customers and prospects engage with key content through strategic media planning and performance optimization.You will support planning and execution of global paid media campaigns across platforms like Google Ads, Linked In, and Content Syndication. Your work will directly support product launches, distribution of technical content, and overall engagement with our customers that drive brand affinity for our hardware and software. Managing campaigns across Google Ads, Linked In, content syndication partners, and programmatic/engineering media (global and Americas coverage).Optimizing campaigns through A/B testing, bid adjustments, and creative iteration.Analyzing campaign performance and delivering actionable insights and reports.Supporting operational aspects of media planning and buying including updating flowcharts, managing billing processes, reconciling reports and basic analytics.Serving as a cultural and strategic leader in our Mexico City office by establishing a local presence for the Test & Measurement business unit and NI-branded products.Fostering collaboration with the global marketing team and across Emerson business units to build a strong, connected culture.You are a cultural leader and thrive with the opportunity to influence and build a new function in the local office and you enjoy working across functional global teams and time zones.Enthusiasm to learn and interest in paid media or digital advertising, preferably in B2 B or technical industries.Demonstration of working on complex projects and managing multiple things at the same time.Bachelor's degree in Marketing, Engineering, or a related field.Business-level proficiency in English (spoken and written).Willing to work on a 4-1 hybrid model (4 days in the office and 1 at home) in our Mexico City office.Experience in Google Ads, Linked In Campaign Manager, and analytics tools (e.g., Adobe Analytics, DV360, Salesforce).Google Ads and Linked In certifications.
