Digital Communication Platform Manager Job

hace 4 horas


Ciudad Juárez, México UM Worldwide A tiempo completo

En UM buscamos un/aDigital Managerque lidere la estrategia, planeación y ejecución de campañas digitales para marcas de alto impacto. Este rol es clave para conectar objetivos de negocio con soluciones digitales efectivas, asegurando excelencia operativa, innovación y resultados medibles.Definir, liderar y optimizar la estrategia digital de las cuentas asignadas, asegurando el correcto uso de los canales, plataformas y presupuestos, así como el desarrollo del equipo y la generación de valor para los clientes.Liderar la estrategia digital de las cuentas, alineada a objetivos de negocio y comunicación.Supervisar la planeación, ejecución y optimización de campañas en medios digitales (Search, Social, Programmatic, Display, Video).Coordinar equipos de planeación, operación y optimización digital.Ser punto de contacto estratégico con clientes para temas digitales.Analizar resultados y performance para generar insights y recomendaciones.Mantenerse actualizado/a en tendencias digitales, plataformas y nuevas soluciones de medios.Formación académica~ Licenciatura en Mercadotecnia, Comunicación, Publicidad, Administración o carrera afín.Experiencia~5+ años de experiencia en medios digitales, idealmente en agencia de medios.~ Experiencia previa liderando equipos y cuentas digitales.Dominio de plataformas como Google Ads, Meta Ads, DV360, Campaign Manager, entre otras.


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