Brand Marketing Manager-Temporary

WHAT DOES A SR BRAND MANAGER DO?
Sr Brand Managers understand the fundamental drivers of brands, business, consumers, customers, partners, and competitors. They lead the development and local adaptation of brand strategy, protecting brand integrity across all marketing initiatives and communications. In this role, you will lead the Agaves portfolio in Mexico (Patrón Core and Premium, Cazadores and Ilegal), connecting consumer insight, brand building and commercial execution to deliver sustainable growth and long-term equity.
You are a marketing leader who puts the consumer and the customer at the center of every decision. You combine strategic thinking with strong executional discipline, inspiring teams and agency partners to deliver culturally relevant programs that accelerate both brand equity and commercial performance. Strong relationships define you, and you build close partnerships across Sales, Trade Marketing and key cross‐functional stakeholders—both within and outside Bacardi.
Lead the Agaves portfolio agenda in Mexico (Patrón Core and Premium, Cazadores and Ilegal), defining priorities that balance brand building and commercial delivery.
Craft consumer- and customer-led strategies and programs that strengthen brand equity and drive sustainable growth across channels.
Identify trends, opportunities and customer needs, building a short/medium/long‐term pipeline to meet business targets.
Coordinate and implement marketing strategy, brand plans and activation programmes to deliver strategic goals with executional excellence.
Lead, coach and develop the Agaves marketing team, tracking performance, creating development plans and reporting key metrics.
10+ years of broad marketing experience in consumer goods and or spirits.
~ Strong Commercial acumen and the ability to translate great brand strategies into a tangible commercial advantage with a strong understanding of: Channel, price, promotional activity and through‐the‐line activation.
~ Proven experience building premium brands and driving execution, translating consumer insights into programs that win with customers and consumers.
~ Digitally savvy with social media expertise and the capacity to connect people and systems in the delivery of results.
~ Bachelor ́s degree in Marketing or Business.
~ Spanish native speaker.
~ English bilingual.

PERSONAL QUALITIES – SHARE OUR FOUNDER'S PASSION AND ENTREPRENEURIAL FLAIR
Globally minded and able to demonstrate cross‐cultural understanding and sensitivity.
Socially engaging and confident representing brands in customer and industry environments.
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
It goes beyond just Cash The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Competitive Holiday/Paid Time Off, plus additional days offered (i.e., Retirement/Pension Plan
Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
We are a family‐owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless. We call each other "Primos" (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be.