Manager marketing science
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Qualifications
Education
- Bachelor's degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or Business/Marketing related fields
- Advanced English
Experience
- 4-6 years of experience in a quantitative data driven field
- A passion for digital marketing, research and analytics
Skills
- Excellent communication and presentation skills
- Ability to work well with others and work in cross functional teams
- Ability to manage and prioritize a number of concurrent tasks
- Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing
- Comprehensive knowledge of ad technologies and research techniques (how they work, and how to troubleshoot)
- Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
- Ability to set individual goals for analysts and measuring individual success/performance
Technical knowledge
- Experience/familiarity in SAS, SPSS, R or other advanced analytics software packages
- Experience/familiarity in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, etc.)
- Experience/familiarity with concepts of database design and SQL
- Experience/familiarity with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
- Experience/familiarity with digital ad effectiveness research
- Proficiency with Microsoft Excel and PowerPoint
- Familiarity with web technologies including HTML and Javascript
Responsibilities
As a Manager on Marketing Science team, you will lead a team of analysts across a number of high-profile clients. You will work closely with the Analytics Directors to manage resources, implement process improvements and provide mentorship within a tight knit account team consisting of analysts, media planners and strategists as they work to analyze data and deliver valuable and relevant insights. Through data-driven insights, you will have the opportunity to shape the strategic direction of a client's marketing strategy.
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