Digital marketing manager

About the BrandsSalon Perfect sits at the intersection of trend-forward beauty and accessible innovation. Exclusively sold at Walmart, the brand empowers fearless self-expression through high-performance nails, lashes, and beauty essentials. With viral social traction and a highly engaged Gen Z and Millennial audience, Salon Perfect continues to shape culture in mass beauty.Sliick is a modern at-home hair removal brand delivering professional waxing results with elevated branding, education, and simplicity. Sold nationally across retail and ecommerce, Sliick is redefining the at-home waxing category through performance and cultural relevance.Together, these brands offer a rare opportunity to lead digital strategy across two distinct go-to-market models: Walmart-exclusive retail and national omnichannel distribution.The RoleWe're looking for a data-driven, digitally fluent Digital Marketing Manager to own ecommerce and digital performance across Salon Perfect and Sliick. This role leads strategy and execution across Amazon, DTC, Walmart.com, and retail partner platforms, with full ownership of digital budgets and performance optimization.The ideal candidate understands beauty consumer behavior, digital shelf excellence, and performance marketing, and knows how to translate brand vision into disciplined, high-impact digital execution.Key ResponsibilitiesAmazon & Retail.com StrategyLead and optimize brand presence across Amazon, Walmart.com, DTC, and retail partner platformsOwn PDP excellence: SEO, A+ content, imagery, reviews, and copy, tailored by retailerPartner with Sales and retail media agencies on co-op media and promotional campaignsTrack and report digital shelf KPIs: share of voice, conversion, search rank, content health, and in-stockDTC & CRMOwn the DTC content calendar and onsite user experienceDrive conversion through merchandising strategy, CRO testing, and UX optimizationLead email marketing strategy (flows, campaigns, segmentation, performance analysis)Support SMS, loyalty, and sign-up acquisition to grow first-party data and repeat purchaseBudget Ownership & Performance MarketingOwn and manage digital marketing budgets across both brandsPartner cross-functionally on Amazon Ads, Walmart Connect, and paid searchCollaborate with Social & Influencer teams on paid amplification and creator-led campaignsOptimize spend against KPIs: ROAS, TACo S, CTR, CVR, AOVDeliver clear performance insights and recommendations to guide future investmentDigital Marketing Calendar & PlanningDevelop and own the annual digital marketing calendar for both brandsAlign digital initiatives with product launches, retailer moments, influencer campaigns, and seasonalityMaintain cross-functional visibility and alignment on priorities and timelinesContinuously optimize plans based on performance data and business needsCross-Functional CollaborationPartner closely with Brand, Creative, Product Development, Social, and SalesEnsure digital strategy supports launches, influencer activations, and retail prioritiesManage agency partners and internal stakeholders for cohesive executionWhat We're Looking ForBachelor's degree in Marketing, Digital Media, or related field4–6 years of digital or ecommerce marketing experience (beauty or CPG strongly preferred)Hands-on experience with Amazon Seller/Vendor Central, Shopify, and content syndication tools (Salsify, Syndigo)Working knowledge of Meta, Google, Tik Tok Ads, and email platforms (Klaviyo preferred)Strong analytical mindset with a passion for testing, optimization, and reportingExperience with retail media networks (Amazon Ads, Walmart Connect) is a plusPassion for beauty, trends, and culturally relevant marketing—especially Gen Z & Gen AlphaEnglish level - C1Why You'll Love This RoleFull ownership of digital strategy across two high-growth beauty brandsExposure to exclusive retail and national omnichannel business modelsFast-paced, collaborative environment with a strong test-and-learn cultureCompetitive compensation, benefits, and meaningful growth opportunity