Lifecycle Marketing Manager

Are you ready to join our team of caring, talented, and strategic marketers?We're on the hunt for a Lifecycle Marketing Manager who is passionate about customer journey strategy, lifecycle marketing, and driving measurable growth for e-commerce brands.You must be a Klaviyo expertAt ECD Digital Strategy, we've built a proven system to optimize website performance and drive more profitable growth through email, SMS, and paid media, with lifecycle marketing at the core of how we help brands scale.We're a fun, caring, and fast-growing team of remote marketers dedicated to making an impact. We're an ROI-driven e-commerce digital marketing agency, and our clients see us as an integral and irreplaceable partner in their long-term growth.Our team is our most valuable asset. As a member of ECD, you'll work alongside talented thinkers, dreamers, and doers who push the industry forward through thoughtful strategy, strong execution, and excellent service.If you're excited about working remotely with a driven, collaborative, and fast-growing team — we'd love to meet you.What You'll Be Doing As a Lifecycle Marketing Manager, you will own the end-to-end customer lifecycle for your assigned accounts. Your work goes far beyond sending emails — you'll be responsible for strategy, execution, optimization, and performance across lifecycle channels.Your core responsibilities include:Lifecycle Strategy & ExecutionOwn lifecycle marketing strategy across the full customer journey, from onboarding and engagement through retention, reactivation, and winbackBuild, manage, and optimize email and SMS campaigns, flows, and automations in KlaviyoEnsure lifecycle messaging is timely, relevant, and aligned with each brand's goalsSegmentation & PersonalizationCreate and maintain advanced customer segments based on behavior, engagement, and purchase dataUse personalization and segmentation to deliver the right message to the right customer at the right timeContinuously refine audience logic based on performance insightsAnalytics, Reporting & OptimizationTrack lifecycle performance metrics including engagement, conversion, revenue contribution, and retentionAnalyze results and proactively identify opportunities for improvement and testingUse data to inform strategy, prioritization, and ongoing optimizationCampaign Planning & CollaborationPlan and execute ongoing campaign calendars aligned with lifecycle and business goalsCollaborate closely with designers, copywriters, and account managers to deliver high-quality workCommunicate clearly around timelines, priorities, and performanceSupport and manage postcard/direct mail marketing efforts for applicable accountsWhat We're Looking ForIf you're someone who is:EXTREMELY detail-oriented and highly organizedStrategic, analytical, and comfortable working with dataPassionate about lifecycle marketing, not just email executionA strong communicator who collaborates well across teamsA proactive problem-solver who takes ownership of resultsDeeply invested in client success and delivering excellent workWe'd love to hear from you.Requirements Advanced written and verbal English skillsStrong experience with Klaviyo or similar lifecycle marketing platformsExperience managing email and SMS marketing programsFamiliarity with e-commerce platforms (Shopify preferred)Strong understanding of the DTC customer lifecycle and retention strategiesAbility to manage multiple accounts, priorities, and deadlinesA team-oriented mindset with excellent communication skillsWhat's In It For You The opportunity to work with a passionate, talented, and collaborative teamFully remote work with a pretty flexible scheduleCompetitive compensation and PTO ($2,000–$3,500 USD/month DOE)A fun, motivating culture that values your contributions and growthTeam tripsMonthly "rocket-fuel" events (aka scheduled fun/bonding/team time)A monthly "Fun Money" stipend for team hang outs Our Non-Negotiables We expect that you take the steps necessary to do what you say you're going to do and to be accountable for your actions — in other words, live "Above the Line."We understand that not everyone is ready for this level of ownership, and we respect that. However, you would be a great fit at ECD if you're willing to commit to the following principles:Accountability: See It, Own It, Solve It, Do ItBecome part of the solutionRespect others and their feelingsAct nowAsk: "What else can I do?"Ask: "What coaching do you have for me?" and "What can I do better?"Personal ownershipShow others that you care*Applications submitted in other languages will not be considered.