Bi data analyst – global marketing

hace 6 días


Chihuahua, México Rappi A tiempo completo

Es hora de unirte a Rappi y mostrarle al mundo cómo cambiamos paradigmas️ Vemos oportunidades donde otros ven problemas.️ Vemos cercanía donde otros ven distancia.️ Vemos adrenalina donde otros ven presión.En Rappi todos somos capaces de TODO: aquí las oportunidades son para todos, sin importar género, raza, orientación sexual, religión, nacionalidad, edad, discapacidad, formación o experiencia.¿Listo para entregar magia con nosotros?Revisa Cómo Impactarás Nuestro EcosistemaEste rol es el cerebro que conecta data real de uso en la app + insights de marca + investigación de consumidor para que el equipo global de marketing pueda tomar decisiones claras, comparables y defendibles frente a países y CMOs.No lidera el área, pero es la pieza clave del sistema analítico global.️ Responsabilidades clave- Crear dashboards y vistas comparables por país y vertical.Analizar hábitos de uso, cohorts, ticket, frecuencia, penetración por vertical.Organizar repositorio global de estudios (Brand Health, U&A, concept tests).Correlacionar lo que la gente dice (brand perception) vs lo que hace (behavior real).Hacer pre/post, significancia, test-control, señales vs ruido.Construir data para presentaciones hacia CMOs globales.Coordinar con Growth Analytics para unir medios/CRM con marca e insights.Requisitos- 2–4 años en BI, Marketing Analytics, Data Analyst.SQL avanzado + experiencia en Snowflake o similar.Visualización: Looker, Tableau, Power BI o equivalente.Estadística aplicada: correlaciones, cohorts, test de hipótesis.Excel alto; Python o R deseable


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