Digital Analyst

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com. About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

Be

Extraordinary

by Leading Collectively to Inspire transformational Creativity.

Create an

Open

environment by Balancing People and Client Experiences by Cultivating Trust.

Lead

Optimistically

by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

We are looking for a Retail Media Analyst. We are seeking someone with a strong sense of ownership, proactivity, and autonomy, with a focus on strategy and media planning for a global account in the beauty industry, working across Latin America.

This professional will serve as a strategic leader for the team and the client, responsible for developing innovative and effective media plans based on data and market insights. They will be tasked with translating the client's business objectives into comprehensive media strategies, ensuring channel integration and alignment with branding and performance goals. They will report directly to the Media Planning Supervisor and will maintain constant communication with the activation, BI, and client teams, particularly the LATAM teams.

Develop comprehensive and strategic media plans for branding and performance campaigns, aligned with the business objectives of the global beauty industry account, with a focus on the LATAM region.

Conduct market research, competitive analysis, target audience studies, and consumer trend analysis, using media planning and research tools to inform strategies and propose innovative solutions.

Propose budget allocation across different channels and platforms, justifying strategic choices and potential return on investment, with a focus on digital media, including retail media and major platforms (Google Ads, Meta Ads, and partners).

Serve as a mentor for junior analysts on strategic planning topics, supporting the development of their skills and the creation of their own plans.

Maintain constant and strategic contact with the client's LATAM and global teams, especially in Mexico, to deeply understand their needs and present clear and effective media solutions.

Actively collaborate with the activation and BI teams to ensure that plans are implemented optimally and that data is analyzed to generate strategic insights.

Prepare and present media plans and strategic recommendations to leadership and the client in a clear, persuasive, and well-reasoned manner.

Identify new media opportunities and market trends, particularly in the retail and e-commerce sectors, to incorporate into client strategies.

Monitor the competitive landscape and technological innovations to ensure that media plans remain up-to-date and effective.

Actively participate in strategic meetings with the client, advocating for proposals and contributing to the media strategy.

Skills and Experience

Extensive experience and proven expertise in strategic media planning (branding and performance), with prior agency experience.

Proven experience in account management at the LATAM/Global level.

Advanced English.

Solid knowledge of retail media platforms (such as Amazon Ads) and major media platforms (Google Ads, Meta Ads, programmatic, etc.) from a strategic planning perspective.

Experience with media planning and research tools (e.g., Kantar IBOPE Media, comScore, SimilarWeb, audience and competitor analysis tools).

A highly analytical, strategic, and creative mindset, with excellent logical reasoning and the ability to translate data into action plans.

The ability to work in