Channel Marketing Manager
hace 16 horas
Channel Marketing Manager – America Region | Midea GroupMidea Group is one of the world's largest home appliance and air solutions companies. Every day, we work to make life easier, more efficient, and more connected. Our culture is rooted in innovation, collaboration, and operational excellence—and we believe in the power of our people to drive meaningful growth.We are looking for a Channel Marketing Manager to lead channel marketing strategy and execution across the Americas, partnering closely with Sales and Key Account teams to drive sell-out performance and brand excellence across multiple channels.What will your mission be?You will develop and execute channel-specific marketing strategies that translate brand objectives into effective retail and trade activations, ensuring strong in-market execution, measurable ROI, and close alignment with Sales teams.Key ResponsibilitiesDevelop channel marketing strategies by channel type (KA retail, regional distributors, e-commerce, wholesale).Translate brand strategy into channel-ready plans, including promotion calendars, product launches, and retail activation playbooks.Manage and analyze market and sell-out data (GFK, Circana, AHAM, etc.) to support decision-making.Lead cross-country in-store marketing execution, including displays, fixtures, POSM, and visual merchandising standards aligned with global guidelines.Partner with Key Account and Sales teams to support Joint Business Planning (JBP) and sell-in / sell-out initiatives.Track performance, promotion effectiveness, display compliance, and ROI.Manage the channel marketing budget and lead post-campaign analysis and optimization.Support sales enablement by co-developing sales tools, trade materials, and training initiatives in collaboration with HQ.Who are we looking for?Bachelor's degree in Marketing, Business, or a related field.5–8 years of experience in Channel Marketing or Trade Marketing, preferably in home appliances or consumer electronics.Strong understanding of retail execution, promotions, and channel dynamics.Proven experience working closely with Sales and Key Account teams.Strong analytical skills and experience managing sell-out and market data.Fluent Spanish and professional working English.Nice to have:Experience with multinational or regional brands.Knowledge of the Latin American retail landscape. Location: America Region (based in Tlalnepantla, MX)Why MIDEA?Because we are a global company with a regional mindset. Because your ideas can shape how our brands come to life at the point of sale. And because at Midea, you will help build stronger connections between our products, our partners, and millions of consumers. Apply now and grow your career with Midea Group.
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Channel Marketing Manager
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