Digital Product Owner

hace 14 horas


Monterrey Centro, México Bayforce A tiempo completo

Role Title: Digital Product Owner - D2CEmployment Type: Contract-to-HireDuration: 3 to 6 month contract to hirePreferred Location: Monterrey,MexicoRole Description:Seeking a skilled CX Product Owner to lead the development and execution of digital products that enhance customer experience across the enterprise. This role serves as the critical link between business strategy and technology delivery, ensuring that product backlogs reflect strategic priorities and deliver measurable business value. The CX Product Owner collaborates closely with business product managers, delivery teams, architects, and stakeholders to drive successful outcomes.This role focuses development and execution of a comprehensive Direct-to-Consumer (D2C) digital product that goes beyond selling batteries and adjacent products. This role will design and deliver an integrated customer experience platform that includes services such as home delivery, installation, and other value-added capabilities.Requirements: Define and own the vision for the D2C digital product, encompassing e-commerce, service delivery, and customer engagement capabilities.Develop a roadmap that integrates product sales with CX services (e.g., home delivery, installation scheduling, loyalty programs).Manage the entire digital product lifecycle from concept to launch, serving as the voice of customer to technology teams.Establish business goals, value propositions, and success metrics (OKRs, KPIs, ROI) in partnership with CX leadership and business stakeholders.Work with business process owners to understand desired/potential business outcomes and then work with cross functional teams to define and prioritize a backlog of product features / functional requirements to meet those outcomes.Collaborate with IT, operations, and regional teams to ensure seamless delivery, launch, and adoption.Validate backlog readiness and feasibility; ensure alignment with business value.Define document Epics and user stories, acceptance criteria as per the IT standards to help start the build processLead sprint demos and reviews to gather feedback and drive continuous improvement.Oversee execution of product features through build, test, and rollout phases.Ensure robust testing (unit, integration, UAT, regression, performance, security) and manage defect triage and resolution.Validate technical and business readiness for production deployment, including training and communication plans.Act as the primary liaison between business, IT, and delivery teams, ensuring transparency and alignment throughout the product lifecycle.Gather and analyze customer and stakeholder feedback to inform backlog refinement and future enhancements.Plan and prioritize next cycle improvements based on feedback and business outcomes.Conduct market research to identify and prepare for future customer needs and market opportunities.Act as a digital product evangelist to build awareness within the organization. Represent the digital product in steering committees and governance forums.


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