Growth Marketing Manager

Description Location:

Guadalajara, Jalisco, Mexico – Hybrid Employment:

Full-time English Level:

Professional/Advanced English required Valid U.S. visa and availability to travel to the United States when required. About the Role

MezTal is looking for a

creative, organized, and results-driven Growth Marketing Manager

to join our team and work directly with one of our U.S.-based clients in the

Senior Living technology industry . In this role, you will own and execute day-to-day marketing initiatives focused on

brand awareness, demand generation, and pipeline growth across the North American market . You will work closely with the client's Growth, Sales, and Customer Success teams to develop go-to-market campaigns, manage digital channels, create content and visual assets, support industry events, and ensure marketing activities generate measurable business results. Because you will collaborate directly with U.S.-based stakeholders and create content for the North American market,

professional English communication skills are required . Responsibilities

Demand Generation & Campaigns

Design and execute integrated demand generation and go-to-market campaigns. Develop

Account-Based Marketing (ABM)

initiatives for priority accounts. Manage marketing automation and CRM campaign processes. Maintain campaign and lead data quality within the CRM. Partner with Sales to define and maintain an effective

lead-handoff process . Track campaign performance and contribution to pipeline. Events & Conferences

Coordinate the end-to-end execution of webinars, trade shows, conferences, and industry events. Manage pre- and post-event marketing, including landing pages, email campaigns, invitations, and promotional materials. Coordinate virtual and on-site logistics and work with external vendors when necessary. Support post-event attendee follow-up and lead generation activities. Occasional travel to U.S. industry conferences or client locations may be required. Content Strategy & Management

Develop and execute a content strategy focused on brand awareness and lead generation. Write, edit, and publish engaging

SEO- and AEO-friendly content

for the U.S. market. Repurpose content across social media, newsletters, campaigns, and other marketing channels. Develop customer-focused content such as

case studies, video testimonials, and success stories

in partnership with Customer Success. Graphic Design & Content Creation

Create visually engaging graphics, presentations, and digital assets for campaigns, events, and social media. Develop and edit visual content including images, infographics, and short-form videos. Maintain brand consistency across marketing channels and materials. Social Media Management

Develop and manage a strategic social media content calendar, with a strong focus on

LinkedIn

and potential support for Instagram and Facebook. Write engaging, platform-specific content in English. Support community engagement through comments and messages. Monitor trends, analyze performance, and optimize content to increase reach, engagement, and brand awareness.

Requirements What We're Looking For

3–5 years of hands-on marketing experience , ideally across growth marketing, demand generation, digital marketing, content, social media, and events. Experience working with or creating marketing initiatives for the

U.S. or North American market is strongly preferred . Professional/Advanced English , both written and spoken, with the ability to communicate directly with U.S.-based stakeholders and create high-quality content in English. Experience with

CRM platforms, marketing automation tools, Content Management Systems (CMS), and social media management tools . Demonstrated experience generating or influencing

marketing pipeline , with the ability to discuss measurable results from previous campaigns. Strong understanding of demand generation and lead-generation strategies. Excellent project management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously. Experience using

AI tools and platforms for marketing . Strong written and verbal communication skills. Portfolio or examples of previous marketing, content, campaign, or design work. Self-starter mentality with a strong sense of ownership and accountability. Experience in

Senior Living, healthcare, SaaS, or technology

is a plus. What Success Looks Like

During your first six months, you will be expected to: Partner with senior Growth leadership to strengthen marketing attribution and track metrics such as

CAC and funnel performance . Take accountability for North American marketing-sourced and marketing-influenced pipeline targets. Establish consistent monthly marketing performance reporting. Build and execute a strong content strategy