Growth & Marketing Lead

Hace 2 días

Mexico City, Mexico City Marathon Talent Jornada completa
Description

Own user acquisition and growth for the Mexico market: paid, influencer, referral, and organic channels.

Responsabilidades:

  • Paid marketing across Meta, TikTok, Google: budget, creative testing, CAC/LTV
  • Referral program, influencer campaigns, and organic growth loops
  • Community channels: Facebook groups, WhatsApp, activations
  • Attribution and measurement (Branch.io, ad platforms, internal data)
  • Campaign execution: bilingual copy, landing pages, push campaigns


Requirements
  • Proven experience growing a consumer product in Mexico
  • Hands-on paid marketing: managed real budgets, can show results
  • Strong analytical skills: cohorts, CAC, activation, retention
  • Able to execute directly, not just manage agencies
  • Heavy AI tooling user
  • Fluent Spanish and English
  • Mexico City preferred