Director De Marketing
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Requisitos:
- Licenciatura en Marketing, Comunicación, Administración o áreas afines; maestría deseable.
- Experiencia comprobada (mín. 5 a 7 años) en marketing para hoteles de lujo, resorts o marcas premium internacionales.
- Especialización en marketing digital, luxury branding o hospitality marketing es un plus.
Responsabilidades:
- Diseñar y ejecutar la estrategia integral de marketing, fortaleciendo el posicionamiento del hotel en los segmentos de lujo, bienestar y experiencias transformadoras.
- Definir objetivos, planes anuales y hojas de ruta alineadas al plan estratégico del hotel.
- Analizar tendencias globales y proponer iniciativas innovadoras para mantener la marca a la vanguardia.
- Liderar la estrategia digital del hotel, incluyendo social media, SEO, SEM, email marketing, CRM y automatizaciones.
- Interpretar métricas, KPIs y data analytics para generar decisiones basadas en resultados y oportunidades.
- Apoyar la comunicación corporativa para presentaciones, lanzamientos, iniciativas de responsabilidad social o reconocimientos.
- Coordinar acciones con el equipo de Ventas y Revenue Management para maximizar ocupación, ADR y RevPAR mediante campañas estratégicas.
- Diseñar estrategias para segmentos clave: leisure, wellness retreats, high-value travelers, grupos, bodas y FIT de lujo.
- Dirigir, desarrollar y motivar al equipo de marketing para asegurar creatividad, enfoque y excelencia operativa.
- Fomentar una cultura de innovación, colaboración y crecimiento profesional.
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