Social + Data Marketing Specialist
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Industry: Video Content & Performance Social Marketing (Medical, Dental & Med Spa)
Location: Remote (EST-friendly time zones preferred)
Type: Part-time, flexible hours (approx. 10–20 hrs/week to start)
Start Date: ~1 month (flexible)
About the Company
We are a premium video and content studio expanding into performance-driven social marketing. Our work focuses on helping medical, dental, and med spa practices turn high-quality short-form video into measurable business results, including consultations and qualified leads.
We combine strong creative execution with a growing emphasis on data, strategy, and performance optimization.
Role Overview
We are looking for a performance-minded Social + Data Marketing Specialist who can transform short-form video content into real lead generation outcomes—not just views or engagement.
This role is ideal for someone who thrives at the intersection of social media, analytics, and strategy, and who enjoys collaborating with creative teams to guide what content gets produced and why.
This is a part-time, flexible role with the potential to grow as the business scales.
Key Responsibilities-
Own a social media management and analytics platform (e.g., Sprout Social or similar):
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Scheduling
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Tagging
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Reporting
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Performance insights
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Run a weekly performance optimization loop:
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Identify what to repeat, adjust, or test next
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Translate social performance data into clear, actionable insights
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Write and optimize:
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Short-form hooks
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Captions
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CTAs (including DM keyword prompts)
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With a focus on driving consultation inquiries
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Conduct light competitor and market research to identify:
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Content gaps
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Positioning opportunities
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Build and refine content strategies aligned to the patient journey:
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Trust → Education → Proof → Conversion
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Partner with creatives by providing data-driven guidance on:
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Hook structure and pacing
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CTA optimization
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Topic and format selection
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Proven experience turning social content into leads
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Strong understanding of social performance analytics
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Hands-on experience with tools like Sprout Social, GoHighLevel, or similar
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Ability to convert data into strategic recommendations
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Experience with medical, dental, med spa, or local service-based marketing (strong plus)
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Comfortable working in a lean, startup-style environment
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Experience contributing to or leading client strategy discussions
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Strong creative instincts for short-form video performance
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Familiarity with North American healthcare marketing standards
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Part-time, flexible schedule
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Output-focused (results over hours logged)
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Mostly async collaboration with occasional EST-friendly syncs
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Opportunity for expanded scope as the business grows
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Hourly-based, dependent on experience and availability
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Flexible budget, open to:
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Senior profiles with limited weekly hours or
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Mid-level profiles with greater availability
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Recruiter screening and interview
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Portfolio / case study review
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1–2 interviews with founders
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References checked at final stage
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