Head of Marketing

Head of Marketing

Description

We are looking for a highly strategic, digitally driven, and results-oriented Head of Marketing to lead and oversee the company's overall Marketing strategy in Mexico.
This role will be responsible for developing and executing an integrated Marketing strategy, with a strong emphasis on Digital Marketing, Performance Marketing, Lead Generation, and Customer Acquisition, while ensuring effective management of Media, Dealer Marketing, Events & Activations, and Public Relations (PR).
The ideal candidate will combine strong digital expertise with strategic leadership and hands-on operational knowledge, translating data-driven marketing initiatives into measurable business results.
We are particularly interested in professionals with experience in leading technology and digital companies such as Google, Meta, TikTok, or similar organizations, as well as senior Marketing leaders from other industries with proven expertise in digital transformation, performance marketing, and commercial growth.

Key Responsibilities

1. Digital Marketing & Performance Strategy
Develop and lead the company's overall Digital Marketing strategy.
Drive performance marketing initiatives focused on lead generation, customer acquisition, conversion, and sales growth.
Oversee digital advertising campaigns across Google Ads, Meta Ads, TikTok Ads, programmatic platforms, and other relevant channels.
Lead SEO, SEM, paid media, social media, content strategy, CRM, remarketing, and marketing automation initiatives.
Optimize digital campaigns through data analysis, A/B testing, audience segmentation, and conversion funnel management.
Establish lead generation strategies and ensure effective lead tracking, qualification, distribution, and conversion.
Monitor digital performance through KPIs such as CPL, CAC, CPA, ROAS, ROI, conversion rates, and qualified leads.
Identify new digital channels, technologies, and growth opportunities to improve marketing performance.

2. Dealer Marketing & Commercial Strategy

Develop and implement Dealer Marketing strategies aligned with commercial objectives.
Lead marketing initiatives across the dealer network to increase showroom traffic, qualified leads, test drives, and vehicle sales.
Establish marketing guidelines, campaigns, tools, and performance standards for dealers.
Coordinate local marketing initiatives and promotional activities with regional and dealer teams.
Monitor dealer marketing performance and identify opportunities to improve lead conversion and commercial results.
Build strong relationships with Sales and Dealer Network stakeholders.

3. Media Strategy & Brand Management

Develop and oversee integrated media strategies across digital and traditional channels.
Lead media planning, media buying, audience targeting, and budget optimization.
Ensure consistent brand positioning and communication across all customer touchpoints.
Manage media agencies and external partners, ensuring campaign effectiveness and return on investment.
Analyze market trends, consumer insights, and competitor strategies to identify opportunities.

4. Events & Brand Activations

Lead the strategy, planning, and execution of major marketing events, product launches, exhibitions, automotive shows, and brand activations.
Develop experiential marketing initiatives to strengthen brand awareness and customer engagement.
Ensure events support lead generation, customer acquisition, and commercial objectives.
Manage event agencies, suppliers, budgets, and performance evaluation.

5. Public Relations & Communications

Oversee PR strategies, media relations, and brand reputation management.
Coordinate press conferences, product announcements, interviews, and media events.
Ensure alignment between PR, brand positioning, and corporate communication strategies.
Build and maintain relationships with media outlets, journalists, agencies, and strategic partners.

6. Leadership & Business Management

Lead, develop, and manage multidisciplinary Marketing teams.
Define the annual Marketing strategy, objectives, budget, and performance KPIs.
Manage external agencies, strategic partners, and marketing suppliers.
Optimize Marketing investment based on business priorities and measurable results.
Present strategic recommendations, campaign performance, and business insights to Senior Management.
Work cross-functionally with Sales, Product, After Sales, and other business areas.

Requirements

Education:
Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, or a related field.
MBA, Master’s degree in Marketing, or a relevant specialization is highly desirable.
5+ years of professional experience in Marketing.
3+ years in senior leadership positions managing Marketing teams or functions.
Strong and demonstrable experience in Digital Marketing and Performance Marketing, including both strategic planning and hands-on execution.
Proven experience developing and managing lead generation, customer acquisition, and conversion strategies.
Experience managing substantial Marketing budgets and external agencies.
Experience leading integrated Marketing strategies across multiple channels.
Experience in at least three of the following areas: Digital Marketing, Dealer/Trade Marketing, Media, Events & Activations, and PR.
Experience in the automotive, mobility, technology, e-commerce, retail, or consumer industries is highly desirable.
Experience managing multidisciplinary teams and working with senior stakeholders.

"At BYD Mexico, we promote equal employment opportunities and respect for diversity. All our job openings are available to talented individuals, regardless of gender, age, origin, sexual orientation, gender identity, or any other condition. Our hiring decisions are based on each person’s merits, competencies, and values, in strict compliance with Mexican legislation.
Furthermore, the organization does not request or require pregnancy tests or Human Immunodeficiency Virus (HIV) medical certificates as part of the hiring process, in accordance with applicable laws and non-discrimination principles.”