Consumer Marketing, Sr. Coordinator
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Key Responsibilities
Campaign Management
• Coordinate the end-to-end execution of integrated marketing campaigns across paid, owned and earned channels.
• Develop and manage campaign timelines, deliverables and cross-functional workstreams.
• Ensure all marketing initiatives are delivered on time and aligned with brand objectives.
• Monitor campaign execution and proactively identify risks, dependencies and mitigation plans. Digital Marketing
• Lead the execution of digital marketing initiatives across social media, paid media.
• Coordinate digital asset development ensuring consistency across all consumer touchpoints.
• Partner with regional and global teams to localize digital campaigns for the Mexican market.
• Stay up to date on digital trends, platform innovations and emerging technologies to continuously improve campaign performance. Media Planning & Performance
• Partner with the media agency to develop media plans aligned with campaign objectives and business priorities.
• Review and challenge media recommendations, channel mix, audience strategy and investment allocation.
• Understand media KPIs including Reach, Frequency, CPM, CPC, CTR, Video Views, Engagement Rate.
• Monitor media performance and recommend optimizations based on campaign results.
• Participate in post-campaign analyses and identify learnings for future initiatives.
• Build media recaps and executive presentations with actionable insights. Agency Management
• Manage relationships with creative, content, media and production agencies.
• Develop clear briefs and ensure agencies deliver high-quality work aligned with timelines and brand standards.
• Review creative proposals and provide strategic feedback throughout campaign development.
• Ensure agencies consistently deliver against agreed KPIs. Content & Social Media
• Oversee the development of social-first content strategies aligned with campaign objectives.
• Coordinate content calendars across organic and paid channels.
• Review creative assets ensuring alignment with brand guidelines and business objectives.
• Identify opportunities to improve content performance through insights and analytics Cross-functional Collaboration
• Partner closely with Brand, Retail, PR, eCommerce, Merchandising and Global Marketing teams.
• Coordinate project priorities across multiple stakeholders.
• Ensure clear communication and alignment throughout campaign development. LOCATION Mexico, D.
F., Mexico FULL TIME/PART TIME Full timeCurrent LS&Co Employees, apply via your Workday account.
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