Paid Media Specialist
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• Plan, build, launch, and manage performance-focused advertising campaigns across Meta platforms (Facebook and Instagram).
• Reverse-engineer booking and revenue targets to determine required lead volume, customer acquisition costs (CAC), and conversion benchmarks.
• Monitor, analyze, and optimize campaign KPIs, conversion rates, and acquisition efficiency to maintain continuous account growth.
• Execute structured split-testing / A/B testing protocols for campaign structures, ad copy, and creative variations.
• Transform raw photo and video assets into high-converting ad creative variations designed to drive bookings.
• Build and operationalize the paid media acquisition framework prior to campaign launches and maintain ongoing performance tuning.
• 3–5+ years of dedicated experience in paid media buying, with specialist-level expertise in Facebook and Instagram advertising ecosystems.
• Demonstrated ability to build, manage, and optimize performance campaigns independently based on strict KPI tracking (CAC, conversion rates, ROI).
• Proven experience converting raw visual assets into performance-driven ad creative.
• Deep knowledge of Meta Ads Manager, audience targeting, conversion tracking, and campaign analytics.
• Strong organizational skills, self-accountability, and ability to collaborate directly with business founders without requiring micromanagement.
• Spanish bilingual required.
• Work From Home
• Performance Bonus
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