Game Marketing Manager – Mexico Market

Key Responsibilities
1. Gamer Insights & Localized New Product Launch Strategy Deconstruction
• Market & Gamer Insights: Deeply analyze Mexican gaming audiences understanding their demographics, gameplay behavior, purchasing power, local cultural nuances, and gaming lingo to produce actionable localized insights.
• New Product Launch Plan Localization: Deconstruct global/regional hardware and product launch IMC frameworks into actionable, localized marketing blueprints that resonate with the language, culture, media landscape, and habits of Mexican gamers.
• Technical Selling Point Translation: Translate complex smartphone performance specs into compelling, easy-to-understand value propositions for local gamers. 2. Local Gaming Industry Partnership & Ecosystem Expansion
• Publisher & Developer Relations: Connect and build strategic alliances with top local and regional game publishers/developers operating in Mexico to drive co-marketing, exclusive in-game privileges, gift packs, and joint promotions.
• Resource Integration: Build and maintain a comprehensive local gaming resource matrix, including gaming media, esports leagues, agencies, top gaming streamers/KOLs, and gaming conventions (e.g., EGS Mexico). 3. Game IP Campaigns & Continuous Gamer Activation
• Key Milestone Campaigns: Align major game IP lifecycles (e.g., new season launches, anniversary celebrations, major version updates) with smartphone product launch beats and local promotional holidays to launch integrated promotional campaigns.
• Always-On Community Activation: Build and manage local gamer communities and user clubs. Maintain ongoing brand engagement and loyalty through regular online missions and offline fan meetups. 4.
Gaming Contents Planning
• Contents planning: Based on each gaming campaign concept and communication channel, develop the whole contents communication plan
• Contents production: work with in-house team and agencies to create the contents and fully responsible for the contents quality delivery 5. Local Esports Tournament Planning & Execution
• Tournament Planning & Exectuion: Lead the Esports activity concept and planning based on marketing target and end-to-end execution Requirements & Qualifications 1.
Experience & Background:
• Bachelor’s degree or higher in Marketing, Communications, Business, or a related field.
• 5+ years of experience in mobile game company or marketing team of smartphone compamy in Mexico.
• Track record of successfully executing end-to-end game marketing campaigns, IP crossovers, or esports events in the Mexican market. 2.
Language & Cross-Cultural

Skills:
• Native-level Spanish (fluent in Mexican gaming slang, gamer culture, and local internet humor).
• Professional working proficiency in English for seamless communication with HQ and cross-regional teams. 3.
Industry Knowledge & Network:
• Hardcore gamer with deep knowledge of popular mobile titles in LATAM (e.g., Free Fire, Call of Duty: Mobile, PUBG Mobile).
• Strong existing network with local Mexican gaming media, esports teams, gaming content creators/streamers, and Tournament Organizers (TOs). 4.
Core Capabilities:
• Full-Funnel Project Ownership: Proven ability to manage projects from Strategy formulation to Budgeting, Execution, and Post-campaign ROI evaluation.