Google Tag Manager Specialist

Forte Group is an AI-native product development partner that builds mission-critical software systems for enterprise organizations. We embed AI throughout the software lifecycle, in our clients’ products, and within our own ways of working to drive faster innovation, higher productivity, and clear business results, focusing heavily on end-to-end product building. In this role, you will execute the tag-management and data layer migration from Adobe Analytics/Launch to GTM and Fullstory across a multi-brand digital marketplace network. Operating within a fixed-scope engagement on web properties sharing a unified backend infrastructure, you will build, replicate, and validate GTM configurations across all verticals. As a Tagging Specialist (GTM), you will contribute to its success by exercising sound judgment to work independently while escalating novel anomalies, maintaining high standards for technical detail, and upholding rigorous documentation practices across all implementation phases to ensure seamless team handoffs. This Opportunity is a Fixed-term project (~9 months) with strong potential for extension up to 12 months based on performance and roadmap milestones. Key Competencies
• Build, validate, and scale Google Tag Manager implementations from initial pilot sites across multiple marketplace verticals, adapting configurations for site-specific variations such as third-party pixels and lead-generation forms.
• Configure and inspect Event-Driven Data Layer (EDDL) structures, execute end-to-end event tracking validation, and perform analytics QA to ensure tracking parity during the Adobe Analytics to GTM cutover.
• Debug network requests and DOM elements using browser developer tools, maintaining clear implementation documentation, risk escalation protocols, and detailed per-site QA logs for contract closure. Mandatory Technical Skills
• 2–3 years of hands-on experience with Google Tag Manager (GTM) implementation and tag-management architectures.
• Strong technical background in JavaScript, HTML, CSS, and DOM fundamentals alongside expert proficiency with Chrome DevTools for network-request debugging and analytics QA.
• Solid working understanding of Event-Driven Data Layers (EDDL) and working familiarity with Adobe Analytics or Adobe Launch to ensure tracking parity during migration.
• Demonstrated experience deploying, configuring, and validating third-party marketing and analytics pixels across web applications. Nice to Have Skills
• Hands-on implementation experience with Fullstory.
• Exposure to modern single-page application frameworks such as React, Nuxt, or Angular.
• Prior involvement in multi-site or multi-brand enterprise analytics rollouts. Qualifications
• Detail-oriented problem solver with strong judgment regarding independent execution versus escalation of complex system anomalies.
• Excellent written and verbal communication skills with a habit of maintaining thorough technical documentation and structured logs.
• Ability to work flexibly within distributed global teams, maintaining a minimum of 3 hours per day overlap with US Eastern Time. Life at Forte:

What We Offer
• Work your way — anywhere, anytime. Our remote-first approach lets you choose where and how you work best
• Global Exposure: Experience working with diverse teams and gaining international expertise.
• Empowering Culture: A friendly, supportive team and an enjoyable work environment where your ideas matter.
• Impactful Projects: A chance to work on exciting, challenging projects using cutting-edge technologies that make a real impact.
• Health & Wellness: Comprehensive health insurance, corporate psychologist access, and partial sports activity coverage.
• Continuous Learning: Free training programs, reimbursement for certifications, and access to online learning platforms to fuel your growth.
• Time Off: Paid vacation, public holidays, and sick leave are fully covered by Forte Group.
• Rewards & Recognition: Referral bonuses, regular performance reviews, and full support for business trips.
• Celebrations: Corporate events and holiday presents. About Forte Group Founded over 25 years ago, Forte Group began with a focus on Quality Assurance and has since evolved into a dynamic force in the tech industry, delivering cutting-edge solutions worldwide. As an American company headquartered in Boca Raton, USA, we've had the privilege of partnering with over 400 clients, including Fortune 500 giants. Our software has made a significant impact, reaching more than 9 million users — comparable to the entire population of New York or Switzerland We’re more than just a company — we’re a team of passionate, driven people who love what we do. If you’re looking for a place where your work matters, your ideas are valued, and your growth is supported, you’ve found it By applying for the position, you consent to the processing of your personal data by Forte Group, including affiliated branches, for recruitment purposes. For more information on how we handle your data and your rights under GDPR, please review our Privacy Notice