PR & Communications Manager

ASUS Mexico is seeking an experienced and strategic PR & Communications Manager to lead the company's public relations, corporate communications, media engagement, and brand reputation initiatives across the Mexican market. This role will be responsible for developing and executing integrated communication strategies that strengthen ASUS's corporate image, increase product visibility, and support business growth across key product categories including consumer laptops, gaming products and emerging technologies. The ideal candidate is a communications professional with strong media relationships, exceptional storytelling abilities, crisis communications expertise, and experience within the technology or consumer electronics industry.

Key Responsibilities
Public Relations & Media Relations
• Develop and execute ASUS Mexico's annual public relations strategy aligned with business objectives.
• Establish and maintain strong relationships with technology, business, consumer lifestyle, and trade media.
• Create and distribute press releases, media kits, executive communications, and thought leadership content.
• Coordinate media interviews, press conferences, product briefings, and executive appearances.
• Manage PR agencies and external communication partners.
• Monitor media coverage and identify opportunities to enhance ASUS brand visibility. Product Launch Communications
• Lead communication strategies for product launches across ASUS and Republic of Gamers (ROG) portfolios.
• Develop launch narratives and media engagement plans that maximize market awareness and coverage.
• Coordinate reviews, product seeding programs, and technology demonstrations with media and influencers.
• Support go-to-market activities in collaboration with product marketing and sales teams. Influencer & Community Engagement
• Build and manage relationships with technology influencers, gaming creators, streamers, content creators, and key opinion leaders.
• Develop influencer engagement strategies to strengthen brand awareness and product advocacy.
• Partner with digital marketing teams to amplify communication campaigns across social media channels. Measurement & Reporting
• Define and track communication KPIs and performance metrics.
• Analyze media coverage, share of voice, audience reach, engagement, and brand sentiment.
• Prepare regular reports and executive summaries demonstrating PR effectiveness and business impact.
• Provide recommendations to continuously optimize communication strategies. Experience
• Minimum 5-8 years of experience in Public Relations, Corporate Communications, or Brand Communications.
• At least 3 years of experience in a management or leadership role.
• Previous experience within technology, consumer electronics, gaming, telecommunications, or related industries preferred.
• Proven track record in managing high-profile product launches and media campaigns. Technical Skills
• Public Relations Strategy
• Media Relations
• Corporate Communications
• Influencer Marketing
• Event Management
• Social Media Communications
• Media Monitoring & Analytics.