Senior Marketing Project Manager

Hace 2 meses

Guadalajara, Sonora, México Wizeline Jornada completa
We are Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of growth, collaboration, and impact. With the right people and the right ideas, there’s no limit to what we can achieve Are you a fit? Sounds awesome, right? Now, let’s make sure you’re a good fit for the role:

Key Responsibilities
• Translate agreed business and marketing objectives into clear, actionable campaign briefs, defining target audiences, desired outcomes, core propositions, deliverables, channels, timelines, stakeholders, and approval paths.
• Convert campaign plans into detailed workback schedules, asset lists, ownership assignments, and practical next steps to ensure smooth execution.
• Coordinate ETF marketing campaigns from brief through delivery, working across internal marketing teams, writers, designers, agencies, reviewers, sales, product, and other business stakeholders.
• Support product launches, awareness initiatives, cross-sell programs, advisor communications, and sales enablement activities.
• Own day-to-day campaign follow-up, including actions, deadlines, reviews, decisions, dependencies, and escalations.
• Partner closely with Delivery and Marketing Leads on resourcing, sequencing, priorities, campaign status, and delivery risks.
• Maintain clear campaign status reporting, ensuring stakeholders have visibility into what is on track, at risk, awaiting input, or complete.
• Review creative and content against approved briefs, audience needs, campaign objectives, and channel requirements, providing clear and constructive feedback when adjustments are needed.
• Help translate complex investment and product concepts into clear, useful, and audience-appropriate marketing communications.
• Support consistency across campaign assets, including messaging, positioning, terminology, proof points, disclosures, and calls to action.
• Coordinate feedback and approval processes across business, product, legal, compliance, and other required stakeholders, maintaining accurate records of decisions and final materials.
• Track agreed campaign and advisor-engagement measures in partnership with Marketing and Analytics teams.
• Conduct focused research on competitor activity, ETF category narratives, advisor needs, and relevant market developments, translating findings into concise observations and practical recommendations.
• Capture campaign learnings and identify opportunities to improve briefs, templates, workflows, handoffs, and ways of working.
• Use designated workflow and marketing platforms to maintain campaign briefs, tasks, approvals, metadata, and source files. Must-have Skills
• 2–5 years of experience in an agency, integrated marketing, account management, campaign management, content production, marketing operations, or a comparable cross-functional environment.
• Demonstrated experience translating business or marketing objectives into actionable briefs and coordinating work across multiple creative and business contributors.
• Experience managing multiple campaigns, projects, deliverables, and stakeholders simultaneously.
• Strong project management and organizational skills, with excellent attention to detail and follow-through.
• Strong stakeholder management and communication skills, including the ability to surface risks, clarify decisions, and recommend practical next steps.
• Ability to work hands-on and independently in a fast-paced environment while knowing when to seek strategic direction or approval.
• Strong content and creative judgment, with the confidence to assess work against audience needs, campaign objectives, and approved briefs.
• Ability to learn complex subject matter and translate it into clear, simple, and useful communications for different audiences.
• Experience coordinating content and creative review processes involving multiple stakeholders and approval stages.
• Ability to manage timelines, dependencies, handoffs, and routine delivery risks throughout the campaign lifecycle.
• Strong problem-solving skills and the ability to identify workflow inefficiencies and recommend practical improvements.
• Comfort using project management, workflow, marketing, and collaboration platforms to manage tasks, approvals, campaign documentation, and assets. Nice-to-have
• Experience within financial services, investment management, asset management, or ETF marketing environments.
• Understanding of financial-advisor audiences, investment products, or ETF category dynamics.
• Experience working in regulated environments and coordinating legal, compliance, product, and business approvals.
• Agency or integrated marketing experience involving multiple creative disciplines, channels, and stakeholders.
• Experience supporting product launches, awareness campaigns, cross-sell programs, advisor communications, or sales enablement initiatives.
• Experience tracking campaign performance or engagement metrics and using insights to improve future activity.
• Research experience across competitor activity, market trends, customer or advisor needs, and category narratives.
• Interest in developing toward product marketing, campaign strategy, or broader asset-management marketing leadership.
• AI Tooling Proficiency: Leverage one or more AI tools to optimize and augment day-to-day work, including drafting, research, analysis, content development, or process automation. Identify opportunities to use AI to streamline campaign workflows and improve team effectiveness. What Success Looks Like
• Business and marketing objectives are consistently translated into clear, actionable campaign briefs.
• Creative and content partners receive the context, decisions, and feedback needed to deliver strong work.
• Campaigns progress with clear ownership, fewer missed follow-ups, and fewer avoidable delays.
• Content and creative work are constructively challenged when they do not align with the brief, audience need, or intended campaign outcome.
• Marketing leadership can focus on strategy and final approvals rather than day-to-day task management.
• Campaign insights and learnings are captured and applied to improve future briefs, workflows, and ways of working.
• The Coordinator develops increasing fluency in ETF products, financial-advisor audiences, category narratives, and campaign performance.

What We Offer
• A High-Impact Environment.
• Commitment to Professional Development.
• Flexible and Collaborative Culture.
• Global Opportunities.
• Vibrant Community.
• Total Rewards.
• Specific benefits are determined by the employment type and location. Find out more about our culture here