Senior Manager Digital Acquisition

We don't think about job roles in a traditional way. We are anti-silo. Anti-career stagnation. Anti-conventional.
Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in high growth markets around the world. We're building a digital services aggregator platform, with a strong telco foundation, and a profitable growth strategy that empowers users to drive their own experience—subscribe once, source from many, and only pay for what you actually use.
Since being founded in **, we've acquired Virgin Mobile MEA, Friendi Mobile MEA and Virgin Mobile LATAM (with 6.5 million subscribers) and ** dedicated colleagues across Chile, Colombia, KSA, Kuwait, Mexico, Oman, Pakistan and UAE.
To disrupt for good takes a rebellious spirit, a questioning mind and a warm heart. We really care about how to get things done and not who manages who. We benefit from our diversity, and together, we disrupt the way we and others thinking about our lives for good.
Do you want to exchange ideas, learn from each other and leave your mark on our journey? This is the place for you.
Role Purpose
Why this role matters:
As a Digital Acquisition Sr. Director, you will lead the digital growth engine for Virgin Mobile Mexico, driving customer acquisition and revenue through high-impact performance marketing strategies. This role is critical in scaling the business efficiently, ensuring every investment delivers measurable growth while strengthening our position in a highly competitive market.
What success looks like:
Strong and consistent subscriber growth across digital channels
Optimized CAC with clear improvements in ROI and marketing efficiency
High-performing digital funnels with improved conversion rates (web and app)
Data-driven decision-making embedded across all marketing initiatives
Seamless collaboration across local and global stakeholders
A high-performing, agile digital marketing team delivering measurable impact
Why this is for you:
This is an opportunity to own and shape the digital acquisition strategy for a fast-growing, digital-first brand. If you thrive in performance-driven environments, enjoy combining data with creativity, and want to make a tangible impact on business growth, this role offers both autonomy and visibility at a leadership level.
Key Responsibilities
In this role, you will be responsible for:
Performance Marketing
Own digital acquisition strategy across paid media (Meta, Google, TikTok, programmatic)
Drive subscriber growth, CAC optimization, and ROI improvements
Manage performance budgets with strong discipline on attribution and incrementality
E-commerce & Conversion Optimization
Optimize digital sales funnels (web/app) to improve conversion rates
Partner with product and UX teams to enhance user journeys
Lead A/B testing roadmap across landing pages, checkout, and onboarding
Data & Analytics
Own marketing dashboards and reporting (CAC, LTV, ROAS, funnel metrics)
Leverage tools like Google Analytics, AppsFlyer/Adjust, CRM platforms
Translate data into actionable insights for growth
Brand & Content Alignment
Ensure performance marketing aligns with brand positioning
Collaborate with creative teams to deliver high-performing ad creatives
Maintain consistency across digital touchpoints
Cross-functional Leadership
Work closely with product, commercial, and technology teams
Manage external agencies and partners
Mentor and build a high-performing digital marketing team
Qualifications & Attributes
We're seeking someone who embodies the following:
Education:
bachelor's degree in marketing, Business, Economics, or a related field (Master's degree is a plus)
Experience:
8–10 years of experience in digital marketing, with strong focus on performance marketing
Proven track record of scaling digital acquisition and driving revenue growth
Experience in telecom, MVNO, e-commerce, or digital-first businesses
Experience working in fast-paced, high-growth environments
Technical Skills:
Strong expertise in paid media platforms (Meta, Google, TikTok, programmatic)
Hands-on experience with analytics and attribution tools (Google Analytics, AppsFlyer, Adjust, CRM platforms)
Deep understanding of CAC, LTV, ROAS, and funnel optimization
Familiarity with mobile app growth and attribution frameworks
Unique Attributes:
Highly analytical with a strong data-driven mindset
Strategic thinker with a hands-on, execution-focused approach
Strong stakeholder management and communication skills
Ability to operate both at a strategic and tactical level
Fluency in both Spanish and English (mandatory)
Our Hiring Process
Here's what you can expect during the interview process:
Recruiter Chat:
A conversation to understand your background, a