Marketing Manager: Brand

Hace 3 meses

Xico, Veracruz, México Inbeat Agency Jornada completa

We're a tight-knit team of creative, data-driven people, continuously building services & partnering with the world's largest brands.
We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way
About the role:
This role is for Fieldtrip (our parent company) - we're seeking an exceptional Marketing Managerto join our team.
The Marketing Manager will work closely alongside the Chief Growth Officer, helping turn strategy into clear, consistent, and high-quality marketing execution across content, brand, and visibility initiatives.
This is an execution-focused role for someone who enjoys collaborating with senior leadership, has strong judgment and taste, and knows how to move ideas from concept to reality.
️About the team:
The marketing team is responsible for setting
the strategic direction and narrative for Fieldtrip and the Growth Creative System.
Primary Objectives:
- Partner with the CGO to execute Fieldtrip's brand and growth strategy.
- Ensure Fieldtrip shows up consistently and credibly across all marketing channels.
- Support inbound demand by reinforcing Fieldtrip's positioning with CMOs and senior decision-makers.
- Maintain and evolve Fieldtrip's core marketing assets.
- Contribute to employer brand and culture visibility in a thoughtful, authentic way.
What We're Looking For:
- 3+ years of hands-on experience in
UGC, paid social, or influencer marketing, including end-to-end campaign execution.
- Experience
managing freelancers or external creators and coordinating multi-channel content.
- Strong
judgment and taste in creative and brand storytelling.
- Experience creating content for
B2B or senior audiences (CMOs, executives) is a plus.
- Excellent
project management and communication skills, with a focus on execution and consistency.
Key Responsibilities:
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Strategic Collaboration & Execution: Work with the CGO to translate priorities into actionable marketing initiatives and campaigns; provide structure and momentum to ensure ideas are shipped.
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Content Operations & Quality Control: Manage Fieldtrip's content across LinkedIn, newsletter, blog, and other channels; coordinate freelancers; review for quality, clarity, and brand alignment.
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Demand Support (Non-Sales): Reinforce credibility and messaging for CMOs and senior audiences; collaborate with sales leadership when marketing materials are needed.
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Events & Visibility: Support speaking engagements, podcasts, panels, and other CMO-facing events; handle logistics, prep materials, and post-event follow-up content.
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Execution & Coordination: Own timelines, deliverables, and cross-team handoffs; proactively flag bottlenecks to keep initiatives moving smoothly.
KPIs & Success Metrics:
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On-time, high-quality content: Campaigns, website, and marketing assets delivered consistently.
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Aligned & effective: Content reflects Fieldtrip's POV with mínimal rework.
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Brand growth & visibility: Steady engagement on LinkedIn/newsletter and positive feedback from prospects.
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Smooth operations: Clear briefs, clean handoffs, and seamless coordination with freelancers.
Why us**:
- Unlimited Time Off & Sick Days
- Flexible hours
- Fully remote (with the possibility to work from anywhere)
- High opportunity for growth