Country Manager, Mexico

_Country Manager, Mexico (Contract)_
Department: Marketing
Direct Supervisor: Vice President of International Development
Status:Contract
Summary:
Location:
- This is a contract position based in Mexico.
Responsibilities:
- This role is responsible for growing the popularity of each business unit and expanding our consumer base in Mexico, dealing directly with market specifics and developing local strategy.
- The Country Manager Consultant for the Miami Dolphins will be responsible for growing brand popularity and business opportunities across Mexico.
- Main accountabilities include:
- Support crafting and executing an aggressive international growth strategy, leveraging the knowledge and expertise in Mexico
- Develop fan engagement programs, working directly with local partners, agents and agencies
- Drive revenue through identifying opportunities for sponsorships, partnerships, ticket sales (group and resellers), retail, licensing, experiences, etc.
- Cultivate relationships with key partners and vendors in the country
- Promote and represent the pool of brands at conferences and events, including local events in local language (Spanish and English)
Mexico Growth Strategies
- Craft and implement robust international growth strategies that include sponsorship, marketing, retail and business development, ensuring alignment with overall International Development department objectives.
- Strategize and develop programs and opportunities for events and fan engagement in Mexico.
Strategy Development
- Conduct in-depth market analysis considering sports preferences, cultural landscape, and demographics.
- Prioritize Mexico based on fan base and brand presence, creating a tailored strategy plan for Mexico, incorporating local cultural and demographic insights.
- Leverage NFL's cultural relevance and social responsibility attributes to enhance Dolphins' International initiatives.
- Utilize the Dolphins' strong NFL positioning to drive in-market deep connection and amplify brand impact.
Brand Promotion
- Expand local fan programs using digital channels and influencers, focusing on Latin and Hispanic cultures.
- Leverage high-visibility athletes like Tua, Waddle and Hill for international promotion.
- Create strategies to enhance brand exposure and fan engagement across events.
- Increase behind-the-scenes content opportunities and cross-promotions at in-house events.
- Integrate promotional activities and fan experiences across all events for a unified brand experience.
Partnership Development
- Form strategic alliances with global partners, including media, sports agencies, and local clubs.
- Coordinate with NFL International to align plans and leverage synergies in priority markets.
- Expand sponsorship of local sports events and community initiatives to build goodwill and additional opportunities.
- Utilize Flag Football's growth to engage youth and expand the fan base.
- Participate in international sports conferences and events to showcase the Dolphins and engage partners.
- Partner with the Global Partnerships team to close deals and drive meaningful brand and business value.
Commercial Expansion
- Expand online and physical retail opportunities with local partners to offer localized merchandise and memorabilia.
- Increase co-branded merchandise and collaborations for American Football, F1, and Tennis fans.
- Optimize ticket sales with special promotions and travel agency partnerships on a regional and local level.
- Partner with international sponsors for global marketing campaigns featuring the Miami Dolphins.
- Leverage local fan bases and relevant partners to boost merchandise sales and promotions.
KPIs
- Year 1: TBD
- Year 2: TBD
- Year 3: TBD
Qualifications:
- Minimum 7 years of senior management experience in the market, across marketing, sales, business, and/or operations.
- Fluent in Spanish and English (both written and spoken).
- Demonstrated ability to scale brands or businesses locally with measurable success.
- Strong track record in building teams, driving revenue, and managing cross-functional projects.
- Experience interfacing with international companies' headquarters and aligning local execution with international strategy, through navigating complex matrix organizations.
- Deep understanding of local culture, consumer behavior, market development, and business operations within the local region.
_The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces.
Offers of employment are contingent on successful completion of drug and background screening._
**_It is the policy of the Company to provide equal employment opportunities to all employees and applicants for em