Market Research Analyst | Market Intelligence

Market Research Analyst | Market Intelligence | Consumer Insights | Data-Driven Business Strategy

We are looking for a curious, analytical, and business-oriented Market Research Analyst to join our growing team and support U.S.-based organizations in the SaaS, Retail, eCommerce, Consumer Goods, Technology, and Digital Services industries.

This role is ideal for professionals who enjoy transforming data into actionable insights that drive strategic business decisions. You'll be responsible for researching markets, analyzing competitors, identifying customer trends, and delivering recommendations that support product development, go-to-market strategies, pricing, customer acquisition, and business growth.

If you're passionate about market intelligence, consumer behavior, business analytics, and leveraging modern research tools and AI technologies, we'd love to hear from you.

What You'll Do

• Conduct qualitative and quantitative market research to identify industry trends, customer needs, and growth opportunities.
• Analyze market size, competitive landscape, customer behavior, and emerging market opportunities.
• Design and execute market research projects, surveys, interviews, focus groups, and competitive analyses.
• Collect, clean, analyze, and interpret large datasets to generate actionable business insights.
• Develop customer segmentation models, buyer personas, and market opportunity assessments.
• Monitor competitor activities, pricing strategies, product launches, and industry developments.
• Collaborate with Product, Marketing, Sales, Customer Success, and Executive Leadership teams.
• Prepare executive reports, dashboards, presentations, and strategic recommendations.
• Support go-to-market strategies, product launches, pricing decisions, and expansion initiatives.
• Identify business risks, market gaps, and customer pain points through research and analytics.
• Utilize AI-powered research and analytics tools to improve efficiency and insight generation.

Market Research Expertise

• Market Research
• Market Intelligence
• Competitive Analysis
• Consumer Behavior Analysis
• Customer Insights
• Industry Research
• Quantitative Research
• Qualitative Research
• Survey Design
• Data Analysis
• Business Intelligence
• Market Sizing
• Customer Segmentation
• Buyer Persona Development
• Pricing Analysis
• Product Research
• Trend Analysis
• Go-to-Market Strategy Support
• Strategic Planning
• Executive Reporting

Research Tools & Technology

Experience with one or more of the following:

• Microsoft Excel (Advanced)
• Google Sheets
• Power BI
• Tableau
• Looker Studio
• SQL
• Google Analytics 4 (GA4)
• Microsoft Power Query
• Qualtrics
• SurveyMonkey
• Typeform
• Statista
• Similarweb
• SEMrush
• Ahrefs
• Crunchbase
• CB Insights
• Google Trends
• LinkedIn Sales Navigator
• HubSpot CRM
• Salesforce
• ChatGPT
• Claude
• Gemini
• Microsoft Copilot
• Perplexity AI

Analytical Skills

• Data Interpretation
• Statistical Analysis
• Forecasting
• Market Trend Analysis
• KPI Reporting
• Business Performance Analysis
• Consumer Insights
• Competitive Benchmarking
• Strategic Recommendations
• Storytelling with Data
• Critical Thinking
• Problem Solving

What We're Looking For

• Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Data Analytics, Market Research, Finance, or a related field.
• 3+ years of experience in Market Research, Business Intelligence, Consumer Insights, or Competitive Intelligence.
• Experience supporting SaaS, Retail, eCommerce, Technology, Consumer Goods, or Digital Services industries.
• Strong analytical and quantitative skills with the ability to transform complex data into business recommendations.
• Advanced proficiency in Microsoft Excel and experience with BI tools such as Power BI or Tableau.
• Experience conducting qualitative and quantitative r