IWC Brand Manager

The main objective is to develop brand equity of IWC, attract and develop local clientele, drive sales and set up distribution network in the region/market, accelerate business growth and brand desirability, orchestrate the 360° engagement plan and enable the transformation of a digital and customer centricity organization, excellently execute locally adapted IWC strategy, build a winning team and organization, and establish a close liaison between Headquarters and the local functions.

• Being the voice of IWC in Mexico
• Being a champion for our customers
• Being a strategic thinker
• Being a business developer
• Being the P&L owner
• Being a team and relationship builder
• Being a cultural connector

• As important actor of the IWC's expansion the Brand Manager creates all the conditions for a retailized and sustainable growing business in the region by:
• Sales & Budget Management: Achieves regional commercial targets in accordance with brand strategy
• Focuses on sell out performance and growth by maintaining healthy stock levels
• Optimizes model stock profiles for each store to increase profitability per door
• Constantly identifies opportunities to expose the brand to its target groups through exhibitions, pop-up stores and unique partnerships
• Network / Business Development Drives retailization in the region by professionalizing the distribution network
• Builds strong relationships with key partners and landlords
• Develops an effective and profitable Boutique Network by locating, negotiating, building and adjusting distribution
• Establishes, develops the Wholesale Strategy with partners, in a win-win operational mode, while injecting retail experience and professionalism
• Continuously monitors and adjusts the distribution (off- and online) to improve its quality and effectiveness
• Ensures premium visibility through high quality SIS/leading positions
• Customer Relationship Management Champions customer-centric approach by creating multi-level customer journeys
• Ensure brand standards and excellent customer service across all channels
• Establish KPIs and objectives for the team by supporting to prospect, develop, close and retain new and existing customers
• Enhances in-store customer experience via training & activations
• Capitalizes the potential by seizing the impact in sectors where wealth is understated
• Establishes and implements the Marketing & Communication Strategy and its budget to build awareness and brand equity in the market:
• Initiates and monitors marketing initiatives and programs
• Continues to build awareness and desirability through storytelling combined with community-first, bottom-up focus region activations
• Proposes/implements the marketing strategy and defines an efficient and effective media plan
• Creates and hosts unique and relevant events with a strong focus on ROI
• Represents the Brand in front of the various communities and acts as a strong ambassador for IWC
• Further leverages global IP/partnerships with US relevance e.g. TopGun, F1 Partnership, etc.
• Selects the right FOBs and Influencers to amplify IWC's branded content on social media converting into side traffic and sales.

• Is directly and fully responsible for the P&L, Inventory, CAPEX, DSO and other financial targets that might occur in the region (and their monitoring with HQ guidance)
• Manages A&P and S&D costs effectively as per HQ's guidelines. Proposes immediate corrective actions to protect the bottom line whenever necessary
• Monitors the right implementation of budget expenses and follow-up

• Coordinates the supply chain, from forecasting to shipping, in conjunction with HQ Sales Operations and local Shared Services
• Minimizes the cost of shipping and returns by monitoring IWC-owned and wholesale inventories and by consistently optimizing the forecast accuracy
• Ensures that Brand's customer service and repairs are executed in a timely manner, working together with the Richemont Shared Services / CS Team at HQ and making
• Works on extension plans of CS services across the country

• Develops a positive, entrepreneurial, agile and customer centric attitude
• Fosters internal talent mobility and create IWC talent pipeline through healthy long-term development plans
• Creates and implements dedicated development plans, learning opportunities, offer recognition, coaching and resources
• Ensures that the right training prog