Content Manager

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

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• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
  

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• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
  

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• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 
  

About EssenceMediacom: A Leading WPP Media Brand 

 EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. 

Role Summary and Impact 

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• Strategic Planning
  

Talent Identification.

Definition of Influencer Mix: Structure balanced campaigns between Mega-influencers (for mass reach), Micro/Nano influencers (for specific niches), and KOLs (key opinion leaders).

Briefing: Translate business objectives into creative instructions that influencers can execute without losing their essence.

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• Operational Management and Relationship Building
  

Contract Negotiation: Manage usage rights so that influencer content can be used in other media (paid media, OOH, etc.).

Production Oversight: Review and approve scripts, storyboards, and final drafts, ensuring that brand guidelines are followed.

Community Management: Coordinate with influencers to respond to key comments or participate in real-time dynamics during events (such as FIFA events).

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• Execution of Special Campaigns
  

Activations: Implement campaigns focused on sustainability or community, ensuring that the message is genuine and organic.

Event Coverage: Manage influencers on-site for large events (concerts, soccer games), coordinating logistics, access, and immediate deliverables.

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• Analysis, Compliance, and Reporting
  

Brand Safety Monitoring: Constantly monitor that selected influencers are not involved in controversies that affect the brand's reputation.

Performance Reporting: Prepare monthly and campaign-specific executive reports, comparing results against industry benchmarks.

Administrative Control: Ensure compliance with WPP billing and payment processes for suppliers and talent.

Skills and Experience 

Bachelor’s degree in marketing, Advertising, Communication, or related field.

At least 5 years of experience in influencer marketing.

Experience:

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• Strategic and Business Skills
  

Brand Alignment (Brand Equity): Ability to translate the brand's global tone of voice into the organic language of creators, ensuring that content does not appear to be “traditional advertising.”

Ecosystem Vision: Understanding how influencer marketing integrates with other areas.

Budget and ROI Management: Efficient management of budgets (influencer fees vs. production) and ability to demonstrate return on investment beyond “likes.”

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• Technical and Digital Skills
  

Proficiency in Platforms and Algorithms: In-depth knowledge of TikTok, Instagram (Reels), and YouTube, and how success metrics vary across each platform.

Use of Influencer Marketing Tools: Proficiency in platforms such as CreatorIQ or similar for profile discovery and auditing (detection of fake followers).

Data Analysis: Ability to interpret specific KPIs:

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• ER (Engagement Rate)
  
• VTR (View Through Rate)
  
• Sentiment Analysis (analysis of sentiment in comments).
  

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• Soft Skills
  

Negotiation and Contracting: Abi