Sr. Manager, Marketing And Communications
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Nuestro cliente busca un Content Marketing Manager experimentado y visionario para liderar la estrategia de contenido de forma remota. Serás el arquitecto detrás de cómo nuestra marca se comunica con su audiencia a través de diversos canales, creando contenido valioso, atractivo y relevante que impulse el conocimiento de marca, la generación de leads y la lealtad del cliente. Esta posición exige una profunda comprensión del panorama del marketing de contenidos, la capacidad de contar historias de manera efectiva y la habilidad para gestionar un equipo y proyectos de forma autónoma en un entorno remoto . El éxito en este rol significa elevar nuestra presencia digital y conectar de manera significativamente con nuestra comunidad.
Key Responsibilities- Desarrollar y ejecutar una estrategia integral de marketing de contenidos alineada con los objetivos generales de marketing y negocio.
- Supervisar la creación, edición y publicación de contenido de alta calidad en blogs, redes sociales, sitios web, ebooks y otros formatos.
- Gestionar el calendario editorial, asegurando la consistencia y la relevancia del contenido.
- Analizar el rendimiento del contenido y utilizar datos para optimizar las estrategias y mejorar el engagement.
- Colaborar con equipos de diseño, SEO y producto para crear narrativas de marca unificadas y efectivas.
- Experiencia demostrable como Content Marketing Manager o en un rol similar de gestión de contenidos.
- Sólidas habilidades de redacción, edición y storytelling, con un portafolio que lo demuestre.
- Conocimiento profundo de las mejores prácticas de SEO y cómo integrarlas en la estrategia de contenido.
- Experiencia con herramientas de gestión de contenidos (CMS), análisis web y plataformas de marketing automation.
- Capacidad probada para liderar proyectos y equipos de forma remota, con excelentes habilidades de comunicación y organización.
- Salario competitivo y atractivas oportunidades de bonificación.
- Trabajo totalmente remoto , con flexibilidad de horario.
- Programa de desarrollo profesional continuo y acceso a formación especializada.
- Seguro médico integral y beneficios adicionales para el bienestar.
- Un entorno de trabajo dinámico y colaborativo con un equipo global.
The Channel Portfolio Marketing Manager is responsible for developing and leading the category strategy across assigned channels to drive revenue growth, profitable demand generation, market share gains, and customer engagement. This role owns the planning, prioritization, execution, and optimization of promotional investments, ensuring alignment with sales objectives, customer needs, brand strategy, and business priorities.
Working closely with Account Channel, Sales, Product Marketing, Brand Marketing, Finance, and Operations, the Channel Portfolio Marketing Manager serves as the strategic leader for promotional planning and category growth. This role identifies growth opportunities, develops promotional frameworks, evaluates investment effectiveness, and drives continuous optimization of promotional programs
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