Marketing Engagement Lead

Own the local customer engagement strategy for assigned brand(s), translating Takeda's central brand strategy and modular content into a locally executable plan. Design the customer journey and orchestrate omnichannel engagement across field and non-personal channels, managing local investment on an ROI basis. Feed performance, market and customer insights back to Marketing & Customer Excellence (MCE) to shape future brand strategy and content. Deliver local brand performance — market competitiveness.

• Local situational analysis and customer insight — understand local customer needs, barriers, journey and competitive context to ground the engagement strategy (engagement-focused, not brand re-strategizing).
• Own the Local Engagement Plan — the core deliverable: an all-channel, all-tactic plan covering audiences / segments, objectives, channel mix and sequencing, module selection rationale, budget allocation, enablement needs, measurement plan and learning agenda. Develop it with cross-functional input and buy-in.
• Design the local customer journey and experience — own the local HCP / customer journey across touchpoints within the overall journey framework set centrally by Marketing Execution, and optimize engagement quality, not just channel activity.
• Set engagement objectives across channels — define goals, target audiences, key messages and content needs across face-to-face 1:1 (field / KAM), face-to-face many-to-many (meetings, congresses, events, advisory boards) and digital / non-personal channels.
• Brief and train field teams on brand messaging — equip field / KAM teams with the brand messaging and narrative and train them on message delivery; the Sales Lead owns the rest of field-team management, coaching and delivery.
• Sustain key-customer engagement and market proximity — act as a visible local point of contact for priority customers, maintain direct personal contact, and keep a first-hand read on the local market, competitor activity and unmet needs to inform engagement and MCE-developed strategy.
• Orchestrate cross-functional engagement — convene and direct commercial, medical and access partners around the engagement plan; lead or co-lead (with Medical) the local cross-functional engagement team to drive buy-in, shared processes and commitment, coordinating cadence and sequencing while respecting compliance processes and SOPs.
• Reuse-first modular content — brief for modular components rather than full campaigns, trust central content as the foundation, localize only where required within approved claims and business rules, and run efficient local MLR; provide clear requirements to the MCE Campaign Design Lead (Marketing Execution).
• Data, analytics and AI-enabled orchestration — interpret omnichannel performance data; work with next-best-action / decision engines and CRM; use AI to support content adaptation and personalization.
• Manage and optimize local engagement investment — own the local activity budget (meetings, congresses, events) and allocate it on an ROI basis across channels toward the highest-impact engagement.
• Hand off to MCE Campaign Activation Lead (Marketing Execution) provide a deployment-ready package (success metrics, timelines, owners, approvals) and align readiness gates and monitoring.
• Close the loop — convert performance data into next-wave optimization and feed structured insight, content / module gaps and recommendations back to MCE.
• Work within Marketing Excellence and Commercial Capabilities — apply the engagement methods, frameworks, playbooks and process standards they set.

• Relevant degree (e.g., life sciences, marketing or business); advanced qualification an advantage.
• Extensive pharmaceutical/healthcare marketing, customer engagement or omnichannel activation.
• Experience localizing central strategy and content and orchestrating cross-functional, omnichannel engagement.
• Data, analytics and AI fluency; modular-content and MLR literacy with a reuse-first mindset.
• Experience managing activity budgets within compliance/MLR processes; agile, test-and-learn ways of working.

Patient-Centric, People-Minded, Respectful & Collaborative, Decision Effectiveness, Performance Culture and Enterprise Orientation.

• Competitive salary + annual performance bonus
• Monthly restaurant and meal vouchers
• Flexible work arrangements
• Comprehensive Healthcare: Medical, Dental, and Vision
• Among other benefits

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to gro