Director, Marketing Strategy Consulting
Hace 1 día
Mexico, chihuahua
EPAM Systems Inc
Jornada completa
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We're currently seeking a Director, Marketing Strategy Consulting to join our team. Are you a highly experienced marketing strategist who enjoys converting intricate marketing challenges into clear, successful strategies? Do you find fulfillment in advising CMOs, shaping the direction behind key engagements and supporting new business wins? If you possess 12+ years in digital marketing and consulting, a solid history in presales and solution architecture, and fluent command of both Spanish and English, this opportunity could be the right fitAs Director, Marketing Strategy Consulting, you'll be acknowledged as a leading expert across the entire digital marketing ecosystem, with deep knowledge in at least one specialty and a well-formed view on how AI, including AI search and GEO, is transforming the industry. You'll provide guidance to clients across LATAM and internationally, improve the quality of our delivery and help shape our offeringsYou'll also join forces with our growth and account leaders to build and close new business, directing discovery processes, constructing solutions and taking the lead on expert content within proposals, RFIs, RFPs and SOWsIn this role, close to two-thirds of your time is allocated to subject matter leadership, which involves advising clients on strategy, managing delivery quality and shaping offerings. Roughly one-third goes toward presales and solution development. You'll be positioned between a hands-on specialist and a Managing Director, Growth. You serve as the expert who helps secure business, while growth and account leads oversee the pipeline and commercial relationshipReady to help determine how top brands grow within an AI-shaped future? Apply nowResponsibilitiesAct as a credible marketing strategy consultant, helping CMOs and digital leaders define strategy across customer acquisition, retention, loyalty, personalization and brand expansionProvide deep digital marketing knowledge covering search (SEO, GEO and paid), media, content, social, CRM and lifecycle, marketing automation, eCommerce, CRO and analyticsTake the lead on AI within marketing, breaking down how AI search, generative content and AI-based personalization are changing customer acquisition and conversion, plus guidance on next steps for clientsCarry out marketing maturity evaluations spanning operating model, martech stack, data, content operations and measurement, turning results into prioritized action plansCreate KPI frameworks, attribution systems and marketing effectiveness approaches that link marketing work to measurable business outcomesTie strategy to execution by uniting specialists across search, media, CRM, content, data and martech within a single cohesive solutionDevelop service packages, assessment frameworks, accelerators, case studies and reusable proposal assetsLead thought leadership efforts by publishing perspectives, speaking at industry events and webinars, and keeping clients and colleagues informed on marketing trendsSet and uphold quality standards, review essential deliverables and mentor delivery team consultantsCollaborate with client partners, account and delivery managers focused on key accounts, uncovering avenues to widen scope within current relationshipsSpot emerging opportunities through client signals, market movements such as AI in marketing, partner engagement and assessment outcomes, converting them into new discussionsDevelop trusted relationships with CMOs and Heads of Digital, eCommerce, Brand, Growth and Customer Experience, navigating complex enterprise landscapesSteer discovery through workshops, stakeholder interviews, maturity assessments and quick-win audits or proofs of value that open doors to bigger engagementsVet opportunities thoroughly, weighing need, fit, budget, timing, stakeholder access and competitive context, then providing a clear go/no-go recommendationArchitect the solution by translating client challenges into a problem statement, approach, phasing, team structure, effort estimates, assumptions and success measuresTake charge of expert content within proposals, RFIs, RFPs and SOWs, including solution narratives, scope, deliverables, assumptions, dependencies and acceptance criteria, contributing credentials and pricing details alongside the commercial teamPresent and defend the solution with assurance during oral presentations, executive meetings and client presentations customized to each audienceTransition cleanly to the delivery team, remaining active as a senior advisor, tracking client satisfaction and supporting renewals and extensionsKeep the pipeline current within CRM, document win/loss insights, and convert proven strategies into repeatable growth playsRequirements12+ years of experience within digital marketing, marketing strategy or marketing consulting, ideally gained at an agency, consultancy or marketing services organization6+ years spent in client-facing consulting functions, presenting and advocating for ideas among s