Sr. Manager

About our company<\/span><\/span><\/b>
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Confie is the largest independent personal lines insurance agency and broker in the United States—serving customers nationwide. In 2010, we established our Shared Services Center in Tijuana, Baja California, creating a world -class operation built to efficiently support our customers, drive innovation, and develop exceptional talent. Since then, our Mexico operation has become a vital extension of our organization, strengthening the work that powers our U.S. business and elevating the experience of customers across all 50 states. Today, more than 1,800 team members—both on -site and remote—help fuel our success with a focus on quality, consistency, and operational excellence.<\/span>
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Our growth reflects a deep investment in technology, continuous improvement, and—most importantly—our people. We foster an inclusive, fast -paced, and collaborative culture where employees are encouraged to grow and build long -term careers with a company shaping the future of insurance.<\/span>
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Learn more at<\/span><\/span> <\/span><\/span><\/span>www.confiemx.com<\/span><\/span><\/a>
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Senior Manager - Marketing Data Analytics <\/span>
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Reporting directly to the Head of Digital Transformation, we
are seeking a highly analytical, hands -on Digital Analytics Director to lead
our enterprise data and attribution strategies. We are looking for a true team
player with a can -do attitude who is ready to roll up their sleeves. Candidates
should be self -sufficient, hardworking, very organized, and detail -driven. In
this \"player -coach\" role, you will lead a specialized internal team,
alongside external agencies, while remaining deeply involved in the day -to -day
data operations. You must be a go -getter willing to tackle any analytical
challenge that comes your way, translating complex data into clear narratives
for executive leadership.<\/span><\/span>
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Requirements<\/h3>

Education<\/span><\/span><\/b>
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• Bachelor’s degree in Statistics, Computer Science, Marketing Analytics, or a related quantitative field.
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  Technical & Analytical Skills<\/span><\/span><\/b>
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  • Strong proficiency in SQL, Python or R, and advanced Excel (including Macros).
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  • Expertise in data visualization and dashboarding using Tableau, Looker, or Power BI.
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  • Solid understanding of data modeling, schema design, and hands -on experience with cloud data warehouses (Snowflake, Google BigQuery).
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  • Proven experience building, managing, and optimizing ETL/ELT pipelines.
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  • Deep knowledge of marketing attribution methods and media mix modeling (offline, digital, streaming).
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    Marketing Experience<\/span><\/span><\/b>
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    • 5+ years of experience in B2B digital marketing with strong expertise in paid media, SEM, SEO, and CRO.
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    • 3+ years working in an analytical or data -driven role within a marketing organization.
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    • Hands -on proficiency with key digital marketing platforms and analytics tools (Google Ads, LinkedIn Ads, Meta, GA4, HubSpot, etc.).<\/span><\/span>
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      Key Responsibilities:<\/span><\/span><\/b>
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      • Leadership
        & Agency Management:<\/span><\/span><\/b> Lead our Digital Analytics and Attribution
        Initiatives, directing your internal team and external agencies utilizing
        platforms such as Google Analytics, Google Tag Manager, Adobe Analytics,
        and Google Ads.<\/span>
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      • Budget
        & Media Optimization:<\/span><\/span><\/b> Manage the marketing advertising budget.
        Continuously update, analyze, and present insights to the executive
        marketing team, providing data -backed recommendations for optimizing media
        buys across the entire marketing spectrum.<\/span>
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      • Hands -on
        Analysis & Mining:<\/span><\/span><\/b> Act as an active practitioner, directly
        handling complex lead analysis and data mining to uncover hidden trends
        and opportunities.<\/span>
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