Marketing Assistant

We are seeking a hands-on Marketing Assistant to support a growing B2B consulting and SaaS-focused organization serving the construction industry. This role is execution-focused and ideal for a marketer who enjoys building campaigns, managing CRM systems, and driving measurable results through digital channels.

You’ll play a key role in increasing brand awareness, generating qualified leads, and supporting SaaS growth initiatives in a results-driven environment.

• Execute and manage day-to-day marketing activities across social media, email, and direct outreach channels
• Schedule and publish content on LinkedIn, Instagram, and Facebook
• Design simple marketing visuals using Canva
• Repurpose long-form content into short-form posts and reels
• Engage with target audiences through comments, reactions, and direct messages
• Build and manage targeted lead lists aligned with ideal customer profiles
• Execute LinkedIn, email, and messenger outreach campaigns
• Maintain consistent follow-up and outreach sequences
• Log and manage all lead activity within the CRM system
• Build and manage email marketing campaigns and nurture sequences
• Maintain clean, organized CRM data including lead stages, tags, and segmentation
• Support CRM and marketing automation workflows
• Track performance metrics related to engagement, leads, demos, and conversions
• Prepare simple weekly or monthly performance summaries
• Use AI tools to support content creation and outreach drafts, with full human review and quality control
• Assist with marketing collateral, lead magnets, blog content, and website updates as needed

• Minimum 2 years of experience in B2B digital marketing or lead generation

• Experience managing social media, email campaigns, and outbound outreach
• Comfortable working with CRM systems and managing lead data
• Strong organizational skills and attention to detail
• Ability to work independently and meet deadlines
• Experience with LinkedIn outreach and lead generation campaigns
• Professional written and verbal communication skills

Strong assets (nice to have):

• Experience with Zoho CRM, Zoho Marketing Automation, or Zoho One
• Familiarity with LinkedIn Sales Navigator
• Experience in construction, trades, or B2B SaaS marketing
• Experience supporting subscription-based products
• Comfort using AI tools responsibly in marketing workflows

Monday through Friday, 8:00 AM – 12:00 PM PST (Part-time, Remote)

Apply now to be considered for this opportunity. Qualified candidates will be contacted for an initial screening, followed by a role-focused interview to discuss experience, availability, and fit.

• Fully remote work environment

• Stable, long-term collaboration
• Clear scope of responsibilities and structured workflows
• Training and onboarding support
• Opportunity to work with international teams
• Exposure to modern tools and professional processes
• Supportive and collaborative work culture
• Opportunity for skill development and career growth

At Freelance Latin America, we’re excited to connect you with meaningful remote opportunities. However, we want to be clear:

⏰ These are professional roles with set schedules defined by the client.
Consistent availability is expected. You will have a set work schedule determined by the client, and you are expected to be present during those hours.

🤝 You will be part of the client’s team.
You’ll follow their company guidelines, communication practices, and workflows, ensuring seamless collaboration.

📈 KPIs and goals matter.
Your performance will be measured to ensure alignment with client expectations and project objectives.

🧑‍🏫 Training may be required.
You might need to complete training to fully understand your role, tools, and client processes.

🎯 Commitment and responsibility are essential.
We work with clients who rely on your dedication to deliver consistent, high-quality results. This is key to building trust and long-term partnerships.

🚀 Ready to grow your career with us?
Apply only if you are ready to commit, learn, and take ownership of your role.