Brand Manager
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Objetivo del puesto:
Desarrollar e implementar la estrategia de alianzas comerciales de Mentiras Brand para incrementar el alcance de la marca, generar nuevas oportunidades de negocio y crear colaboraciones con empresas, marcas y organizaciones que fortalezcan el posicionamiento y la rentabilidad del negocio.
Desarrollo de negocio
Identificar oportunidades de crecimiento para Mentiras Brand.
Diseñar la estrategia anual de alianzas.
Prospectar marcas nacionales e internacionales.
Buscar nuevas líneas de negocio para la marca.
Alianzas estratégicas
Negociar colaboraciones comerciales.
Desarrollar campañas de co-branding.
Gestionar patrocinios.
Crear experiencias de marca con terceros.
Construir relaciones a largo plazo con socios estratégicos.
Licensing y merchandising
Detectar oportunidades para licenciar la marca.
Buscar colaboraciones para productos exclusivos.
Negociar regalías y acuerdos comerciales.
Coordinar lanzamientos junto con Diseño y Marketing.
Gestión comercial
Elaborar propuestas comerciales.
Preparar presentaciones para marcas.
Dar seguimiento a cada negociación.
Trabajar de la mano con:
Relaciones Públicas
Valor generado por alianzas.
Número de alianzas cerradas.
Ingresos provenientes de colaboraciones.
ROI por alianza.
Alcance generado.
Leads obtenidos.
Incremento en ventas de merchandising.
Patrocinios conseguidos.
Tiempo promedio de negociación.
Experiencia
+7 años en:
entretenimiento
consumo masivo
agencias
Excelente negociación.
Desarrollo comercial.
Presentaciones ejecutivas.
Pensamiento estratégico.
Gestión de proyectos.
Inglés avanzado.
Experiencia con:
Entretenimiento.
Eventos.
Marketing experiencial.
Relaciones públicas.
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