Commerce Director, GOC

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

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• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
  

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Commerce Director who will:

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• Commerce Discipline Leadership:  Serve as the senior technical reference and knowledge lead for the commerce activation discipline, ensuring company and operational standards are consistently adopted across teams and accounts. Strengthen capability through coaching, enablement, and knowledge-sharing, and lead executive-level decisioning on high-impact, cross-account technical risks and trade-offs to ensure scalable, high-quality outcomes.
  
• Senior stakeholder & account partnership: Build and maintain senior relationships with WPP Media regional counterparts and key account stakeholders. Translate performance and operational insights into clear decisions and roadmaps and lead senior client/agency conversations.
  
• Team Leadership & Operational Development: Lead, inspire, and develop a team of operational professionals. Beyond daily problem-solving, proactively coach, mentor, and guide team members to master technical skills, enhance operational processes, foster career growth, and ensure high-quality standards at scale.
  
• Operational Excellence & Quality Assurance: Establish, maintain, and refine robust operational processes and quality standards for all commerce activities. Ensure consistent, high-performing execution and service delivery across multi-location teams, providing centralized support.
  
• Strategic Operational Support & Internal Collaboration: Provide critical operational support and insights to broader business and client-facing teams. Ensure that commerce initiatives are seamlessly integrated and effectively communicate technical strategies, performance data, and optimization plans to internal stakeholders to align overall business objectives.
  
• Structured Planning & Culture Alignment: Drive a highly structured and organized approach to campaign management and team development. Champion the company culture by delivering exceptional operational results in alignment with our core values, fostering a collaborative and growth-oriented environment.
  

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

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• Minimum of 7+ years of hands-on, deep technical experience in paid media execution, with a strong emphasis on e-commerce platforms.
  
• Strong technical proficiency in implementing and optimizing campaigns on major e-commerce platforms such as Amazon, Pacvue, Skai, Instacart, Walmart, Target, Kroger and Criteo.
  
• Proven leadership experience, managing and developing high-performing operational teams, preferably in a multi-location or centralized service model.
  

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• Strong analytical and problem-solving skills. 
  

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• Excellent communication and presentation skills in English and Spanish. 
  

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• Ability to work collaboratively and lead cross-functional teams. 
  
• Experience in client relationship management. 
  

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